Nissan Targeting Nano Customers

While we were writing about the Nissan small car that the company was planning to launch in India, Thailand, and China, little did we know that Nissan was in fact targeting the Nano. Nissan wants to break the vivid market, which the Tata Nano has managed to build.

We would not be surprised, this could be the dream of any car maker, such is the acceptance of Nano not only in India but throughout the world. Nano has been stealing the limelight for long now and Nissan wants to substitute itself with the little wonder, Nano. The new small car from Nissan will be launched in March 2010. But it is expected that, for the car to come to India, it will take another two months since its launch in March.

The new small car from Nissan is named V, where V stands for Versatility. And Nissan is expected to sell one million Vs by 2013.

There are other car makers whom we thought would launch cars so that they can compete with the customers' favorite Nano. But breaking our expectations, Fiat recently denied any plans of the company to launch ultra-cheap cars. Now we will all set out hopes on Nissan.

Thinking deep about what in Nano lures the customers, anyone would say, the price. And so Nissan also focuses on the pricing, which the company believes will win over the customers.