Tata to Launch U.S. Nano

Tata Motors, the people's car of India, could, in just a matter of years, drive into the U.S. auto scene.
At the opening day of India's 10th Auto Expo in New Delhi on Tuesday, Tata Motors'chairman announced that the company will bring the small, affordable car to the U.S. in three years, albeit with modifications to make it more appealing to the U.S. market -- mainly the inclusion of larger engines, which would require additional crash tests.
"We recognize that there is a market for the Nano in developing countries," Ratan Tata said. "We also recognize there is a market for a low-priced car in the developed world." The Nano is currently priced at about $2,500, making it one of the cheapest cars in the world.
The introduction of the Nano to the U.S. could follow sales in Europe by the end of 2011, according to Reuters.
Alongside auto majors like Toyota, Honda and Suzuki, who showcased compact and "green" cars during the auto expo, Tata Motors unveiled four low-, mid- and high-end vehicles, according to the The Economic Times of India. Among them were a seven-seater multipurpose vehicle named Tata Aria, an 8-seater Tata Venture, the Magic IRIS and the Jaguar XJ sedan.

No comments:

Post a Comment