Showing posts with label Ford Ikon. Show all posts
Showing posts with label Ford Ikon. Show all posts

Top 4 Best Selling Cars in India

Known devils are better than unknown angels. This thought seems to be very deeply embedded in the Indian car buyers mind. In spite of plenty of new car launches, the tried and tested old models like the Maruti Suzuki Alto, the M800, Hyundai Santro, Mahindra Bolero, Ford Ikon, Hyundai Accent and Tata Indica stay at the top as far as sales figures are considered. Even out of the top four highest-selling models in India, three are a decade old and two belong to Maruti Suzuki. In this article, lets have a look at the top 4 best selling models in India.

Maruti Suzuki Alto

It is very clear that the highest models in the country are still the cheapest cars. For Maruti Suzuki and for India, the Alto happens to be the best seller. A full-service car for so low a price attracts consumers. New cars with new features may have made their entry, but the basic technology made use of still remains the same.

Around 20,000 units of the Alto are sold every month. The impressive sales figures have prompted Maruti Suzuki to bring in a new-generation sibling for the model very soon, and together, the cars are expected to deliver sales of around 3,50,000 units a year.

Maruti Suzuki WagonR

Indias and Maruti Suzukis next best seller is another decade-old model, the WagonR. It has of course been refurbished very recently. The WagonR clocks sales of around 11,000-12,000 units every month. A vibrant yet safe package, the WagonR has been strapped with the best-in-class safety technology while its new peppy colours are full of novelty and vigour to keep you charged up and always ready to go. A reliable and fuel-efficient car, the WagonR suits the Indian car buyer just right.

Theres no doubt that Maruti Suzuki offers cars that are specially designed keeping in mind car buyers in India. Sales figures of Maruti Suzukis oldest model, the M800, prove this fact. In spite of the model being phased out of 13 cities after implementation of the new BS IV norms, it appears as quite a surprise that around 2,000 units of the M800 are still being sold every month. The car has a waiting list in markets like Srinagar in India.

Hyundai Santro

After the Alto and WagonR, the Hyundai Santro happens to be the next best seller. Its been twelve years since the models birth, but still sells nearly 7,000 units every month. If the combined sales of the Santro and the Hyundai i10 are taken into account, the duo clock around 20,000 units a month for the car maker. With the Santro displaying impressive sales numbers, it looks like Hyundai has no plans of phasing out the model despite its age.

Last year, the car was re-introduced into the Indian market with a few minor changes like beige interiors and an all-new grille. With this done, Hyundai will not be touching the Santros looks as of now. The car maker feels that the Santro has been selling real well and making changes would increase cost and lead to a subsequent price upgrade.

Tata Indica

The next best selling model in India is the Tata Indica. The car was first rolled out in 1998 and is of nearly the same age as the Hyundai Santro. Ever since its launch, this car has had modifications almost every year. The major changes, however, were done in 2001 with the launch of the Indica V2 and then in the year 2006 with the launch of the Indica V2 Xeta. Two years after that, in 2008 the Tata Indica Vista was born. Around 11,000 units of the Tata Indica roll out of dealerships every month and is Tata Motors largest selling car in India.

Analysts seem to be a little confused about this rather strange Indian phenomenon of old models going strong. It certainly is the credibility and affordability of the older models that works the magic in India.

Ford Launches Ikon iKool


Ford India
, as earlier announced, has launched a new variant, the Ikon ikool. This new variant from Ford India has an iPOD compatible MP3 Player.

This addition in the model is surely targeting at the music lovers. The car has another added attraction; it has anti theft system with remote entry ensuring that the car is safe.


“The Ikon iKool is a fun to drive yet economical car. Its new feature rich persona along with legendary driving characteristics will appeal to the upwardly mobile and ambitious customers who want their car to complement their active lifestyles.

The Ikon has proved its mettle and raised the bar in terms of dependability and fuel efficiency during the marathon ‘Ikon Cross Country Drive’ registering an extremely low cost of ownership which makes the iKool a phenomenal value vehicle that is feature rich, dependable and affordable,” said Nigel Wark, executive director for marketing, sales and service at Ford India.

The spacious interiors of the car now have the new seat covers, which gives a sportier look for the car. The exteriors of the sedan have new iKool badging, chrome deck lid applique, a spoiler, and chrome deck lid.

The Ford Ikon ikool will be available in both petrol and diesel variants, the diesel version will be powered by an advanced Duratorq TDCi 1.4 engine and the petrol by a ROCAM 1.3 engine which offering wonderful mileage of 28 kmpl on the highways and extra smooth driving experience.

Starting 12th August the Ford Ikon iKool will be available at all Ford dealerships across India at a price point of Rs. 4.82 lakh for petrol and Rs. 5.42 lakh for diesel version (ex-showroom New Delhi).

Advanced TDCi diesel engine Ikon launched

Ford India today unveiled the new Ikon with an advanced TDCi diesel engine offering significant improvements ranging from a new advanced DuraTorq TDCi engine offering superior fuel efficiency and fresh, bold European design cues. "The new Ford Ikon continues to be a leader in its segment and caters to customers with a combination of superior fuel efficiency, improved engine performance, best-in-class driveability and exceptional value for money," said Michael Boneham, president, Ford India at the launch. "The introduction of the latest generation 1.4-litre DuraTorq TDCi engine transforms the way the new Ikon drives, and at the same time builds on the current model's core strengths to deliver on customer wants – improved overall performance, better fuel efficiency and lower cost of ownership."

Ford's advanced 1.4-litre DuraTorq TDCi engine in the new Ikon complements the current 1.3-litre petrol engine, offering consumers the choice of two of the best powertrains, tailored to suit Indian driving conditions. The DuraTorq TDCi powertrain delivers 68PS and a stout 160Nm of peak torque. It is the same advanced and reliable common-rail diesel engine used by Ford of Europe. Describing the advantages of the DuraTorq TDCi powertrain, John Lonsdale, vice president, Product Development said, "When you experience the new Ikon first-hand with the DuraTorq TDCi engine, that's when you'll realize the improvements we've made have transformed the way the new Ikon responds to your driving demands."

The new Ikon also boasts of a freshened exterior design with distinct European cues. From the sharper new hood design and striking new headlamps to the all-new front bumper with its larger lower grille and European design cues, it presents a fresh face but one that is instantly recognisable. In keeping with the new Ikon's bold and confident exterior design, Ford India has added a punchy new colour to the exterior palette – Morello – to existing Diamond White, Panther Black, Moondust Silver, Paprika Red, Platinum and Brush Steel.

The new, modern instrument cluster on the diesel variant incorporates new graphics, tachometer, LED needles and LCD odometer display. The new Ikon meets Ford's stringent crash requirements, which exceed India's local regulatory requirements. It's safety strategy incorporates both front and rear energy-absorbing crumple zones which dissipate the forces generated during an impact away from the occupants.

New Ikon's occupant safety features include :
· Collapsible steering column (reduces intrusion distance)
· Front seatbelt web-grabbers (prevent uncontrolled movement)
· Anti-submarine seat base (prevents occupants slipping under the three-point seatbelt during an impact)
· Front and rear side impact door beams
· Laminated direct glazed windscreen
Security is ensured with a multi-faceted anti-theft protection strategy :
· Central locking (includes fuel filler cap)
· High security lock sets for doors and boot lid
· Steering column lock
· Child locks

The new Ford Ikon comes with a best-in-class two-year/100,000km warranty, and will have a price of Rs 5.19 lakhs ex-showroom New Delhi.

New Ford Ikon receives overwhelming response in India

The newly launched Ford Ikon has received a fantastic response from Indian car enthusiasts across the country. Proving its popularity in the segment, the Ikon has already registered over 2000 bookings in less than a month since its launch.

On November 5, Ford India launched its new Ikon range, offering significant improvements ranging from a new advanced DuraTorq TDCi engine with superior fuel efficiency, to stylish and fresh looks drawn from bold European design cues. Complementing this is the class leading warranty and significantly lower cost of ownership that the new Ikon boasts of.

Timothy Tucker, vice president, sales, Ford India added, ``The new Ford Ikon has received terrific reviews across the country and is testament that the company have its fingers strong on the pulse of the customers. Dealers across India are echoing of heightened consumer interest and dealerships such as Kairali Ford, Bhagat Ford, Harpreet Ford, Rajshree Ford and MPL Ford have shown exemplary efforts in registering maximum bookings. The company is confident that the Ford Ikon will continue to post excellent sales results in the coming months as well.``

Ford has introduced the advanced 1.4-litre DuraTorq TDCi engine in the new Ikon to complement the current 1.3-litre petrol engine, offering consumers the choice of two of the best power trains, tailored to suit Indian driving conditions.

The new Ford Ikon has real appeal for those looking to complement their lifestyle with an energetic, stylish, affordable mid-size sedan.

Ford India is a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With more than 2100 employees, the company`s models include Ikon, Fusion, Endeavour and Fiesta.