Suzuki Saudia, the sole distributor of Suzuki vehicles in Saudi Arabia, has recently opened a fully-equipped service center in Philistine Street, Jeddah, in line with its strategy to maximize customer satisfaction through after-sales services and in conjunction with the introduction into the Kingdom of the five-door Celerio sedan.
A presentation on the company’s vision and enhanced customer-care services was held at the center on Wednesday, in which company officials revealed that it will be the first of a series of Suzuki service centers that will be opened across Saudi Arabia, with similar centers coming up in Dammam, Riyadh, Madina and Makkah, in addition to branches in Jubail, Qassim, Tabuk, Taif, Jizan, Khamis Mushayt and Hofuf.
The service center, which has a team of highly experienced professional staff, offers top quality maintenance and after-sales services for the entire line of Suzuki vehicles.
“This service center is the first-of-its-kind among all Suzuki Saudia service centers, and we have invested in building a spacious and well-equipped center that will enable us to effectively implement our plans that revolve around optimizing customer satisfaction,” said Maher Al- Nabawy, deputy general manager, Suzuki Saudia, a part of the Bamarouf Group. “This center, with its well-trained staff, is equipped to handle around 40 cars at a time,” he added.
“We currently employ a total of 300 technicians at our Suzuki-dedicated service centers in Saudi Arabia, all trained at the company’s training center in accordance to the highest standards that have been stipulated by the parent company Suzuki,” he noted. “The underlying objective is to provide a comprehensive range of services that are distinguished by the skill and efficiency of the workforce, and that too at highly competitive prices to satisfy diverse consumer segments,” he stressed.
“We believe that our service network is unparalleled in terms of the geographical distribution, the range of spare parts stocked, and the professionalism and skill of our trained technicians and engineers.” Al Nabawi added that “we make it a point to constantly sharpen the skills and technical knowledge of our technicians to ensure that they are familiar with the latest technologies and are well-prepared to service new models as soon as they are launched in the market.”
In line with the launch of Celerio, Suzuki Saudia has recently hosted special technical training sessions for Suzuki’s Middle Eastern after-sales group recently.
The three-day training exposed participants from the Middle East mostly from Lebanon, Bahrain, Qatar, Oman, Kuwait, Emirates and Yemen dealerships to theoretical and practical details on the three-cylinder Celerio that comes with either a 5-shift manual transmission or 4-shift automatic gear.
The Celerio is a full-option hatchback which includes a radio, CD and MP3 player; double airbags; an anti-lock breaking system; fog lamps; alloy wheels; remote control and power steering. Manufactured by Maruti Suzuki India Ltd., it features a stylish design targeted toward younger drivers. The highly fuel-efficient Celerio is powered by a state-of-the-art and lightweight K10B engine. Aside from its intended youthful base, the vehicle is expected to attract buyers searching for high performance, attractive design, and fuel economy.
Masafumi Harano, group leader of Suzuki for Middle East and Africa Automobile Marketing Group, said the “eye-catching, stylish, fuel efficient and environmental-friendly city car” is built in conformity with the highest performance and safety standards.
Company officials said the Celerio targets the youths and expatriates alike with its retail tag price of SR26,000.
