It’s a new car but will have three different names. For the first time in the Indian automobile history, the same car—made in India—will don three different badges in the global market. Maruti Suzuki, manufacturer of the car, will brand it A-Star in India.
The same car will be contract-manufactured by Maruti for Nissan Motors and called Pixo. And it will be the new Alto for Suzuki Motor Corporation in Europe.
The car will be manufactured exclusively by Maruti Suzuki’s plant at Manesar in Haryana and will be unveiled by both companies at the Paris Motor Show next month at their respective pavilions.
Both Nissan Pixo and Suzuki Alto will compete against Toyota Aygo in the international market while it will be pitted against Hyundai i10, Fiat Palio and Tata Motors Indica Vista in the premium small-car segment in India.
An MSI spokesperson refused to comment and said: “A-Star has nothing to do with Alto, which will continue to be the flagship model of Maruti Suzuki in India. It is a totally different segment.”
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