Though the economy is slowing down rapidly, luxury car company Bentley and many other companies like it still see India as a ‘key market’, and remain bullish on the market. ‘There is always somebody making money’, says Bentley’s MD for India on the sidelines of launch of its new model in India.
Bentley announced the launch of its new model, Continental Flying Spur, which can make 100kmph in 4.2 seconds and reach its top speed at 322kmph. The new model is priced at Rs. 2.5 crores (ex-showroom Delhi). Bentley hopes to sell at least 10 models in India. “We are looking at enhancing our range in India. All our future models will be simultaneously launched in India along with the global market,” said Chris Buxton, Regional Directors, Bentley Motors, (Middle East, Africa and India).
Amidst the ongoing economic crisis, major car manufacturers are experiencing a major slump in their sales and piling up of inventories at their manufacturing units and dealer locations. On the other hand, Bentley surprisingly has an order backlog of 30 cars in India. This is even more amazing considering the cost of their cars in India. It clearly shows that someone somewhere is still making money.
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