Volvo Car India launches special edition

Special edition Volvo cars to be showcased during ocean race.

As the Cochin Port is making all efforts to host the biggest yachting race in the world - Volvo Ocean Race - the Volvo Car India, a division of the Ford Motor Company, has announced the launch of special edition cars to add glamour to the largest sporting event.

Announcing the launch, Volvo Car India managing director Paul De Voijs said that the company would be showcasing these special edition cars on the event mainly because the Volvo Ocean Race reflects the values that our customers look for when they choose a car. It was all about an active lifestyle, adventure and passion, he said.

The new Volvo Ocean Race car edition encompasses three models: The Volvo V70, Volvo XC70 and Volvo XC90 in ocean blue and electric colours. The seven yachts participating in the race will arrive Kochi in December and they will remain here for 10 days.

Following the launch in India during September last year, around 100 Volvo cars had been sold so far. The company has set a target to sell 500 units by the end of this year, he said.

The luxury cars range between Rs 38 lakh and Rs 52 lakh.