Ford to Display Its Small Car This Week

Ford Motor Company will be unveiling its much-awaited ‘small car’ in this week. This will happen as soon as in two-three days.

The US car major had launched the Ford Fiesta sedan in 2005. Since then, Ford India has not had a new product launch in India, while the company has continued to upgrade its existing product line in the country.

Ford India will launch its small car, code named B517 in March 2010. This car will be launched in an attempt to secure its presence in the country. The small car, which is expected to compete with the Hyundai i20 and the Suzuki Swift, was also showcased to its dealers in Chennai recently.

This small car will be a four-door hatchback that will be powered by an indigenous diesel and petrol engine. The engine of the small car will be manufactured at its Chennai plant.

Ford India has invested around $500 million (Rs 2,400 crore) to double the current capacity by one lakh cars and 2.5 lakh engines. Recently, the company has seen an increase in primary sales (sales from company to dealers), with the Endeavour and the Ikon maintaining their leadership positions in the premium SUV segment and mid-size segment, respectively. Ford India’s existing line-up includes the Ikon, the Fiesta, the Fusion and the hulky Sports Utility Vehicle (SUV), Endeavour.

The US car major is keen to accelerate focus on emerging markets such as China and India with fuel-efficient products. Globally, consumers are seen to be moving towards fuel-efficient small cars and Ford India is currently offers cars in mid-size segments and SUV segments.