India’s numero uno car company -"Maruti Suzuki" has topped the list for the tenth consecutive year for customer satisfaction in the country according to a recent survey conducted by global market research firm J D Power.
In the survey, "J D Power Asia Pacific 2009 India Customer Service Index Study", Maruti Suzuki scored 824, on a scale of 1,000 points, followed by Honda Siel Cars India at 791 and Mahindra & Mahindra at 757.
It was to be noted that only Maruti Suzuki and the Indian arm of Honda bettered the industry's average score of 785.
The other major car makers in the top ten list are Toyota with 754 points, Mahindra-Renault and Tata Motors at 750, Chevrolet with 748 points and Hyundai with 5 points less than Chevrolet. Ford is at the eighth place with 733 points followed by Fiat at 727 and Skoda is at the tenth position at 722.
The Senior Director of J D Power Asia Pacific mentioned that the leading brands differentiate themselves in the service quality and vehicle pickup factors. The study measured overall satisfaction by examining five factors -- service quality, vehicle pickup, service advisor, service facility and service initiation.
J D Power also said the number of customers who changed from organised dealership service facilities to non-authorised service centre for vehicle service requirements decreased to seven per cent in 2009, from 11 per cent in 2008.
Overall customer satisfaction is measured on a 1,000 point scale, with a higher score indicating higher satisfaction. The study, which is based on responses from more than 5,800 owners of nearly 50 different vehicle models, was fielded from May to August 2009 and includes customers who had purchased their vehicles between May 2007 and August 2008.
In the survey, "J D Power Asia Pacific 2009 India Customer Service Index Study", Maruti Suzuki scored 824, on a scale of 1,000 points, followed by Honda Siel Cars India at 791 and Mahindra & Mahindra at 757.
It was to be noted that only Maruti Suzuki and the Indian arm of Honda bettered the industry's average score of 785.
The other major car makers in the top ten list are Toyota with 754 points, Mahindra-Renault and Tata Motors at 750, Chevrolet with 748 points and Hyundai with 5 points less than Chevrolet. Ford is at the eighth place with 733 points followed by Fiat at 727 and Skoda is at the tenth position at 722.
The Senior Director of J D Power Asia Pacific mentioned that the leading brands differentiate themselves in the service quality and vehicle pickup factors. The study measured overall satisfaction by examining five factors -- service quality, vehicle pickup, service advisor, service facility and service initiation.
J D Power also said the number of customers who changed from organised dealership service facilities to non-authorised service centre for vehicle service requirements decreased to seven per cent in 2009, from 11 per cent in 2008.
Overall customer satisfaction is measured on a 1,000 point scale, with a higher score indicating higher satisfaction. The study, which is based on responses from more than 5,800 owners of nearly 50 different vehicle models, was fielded from May to August 2009 and includes customers who had purchased their vehicles between May 2007 and August 2008.
No comments:
Post a Comment