VW to launch Phaeton in June with a price tag of Rs 76.3 lakh, Vento in three months

The Volkswagen Polo, the German auto major’s offering in the premium hatchback segment, continues to have a waiting period of two-three months, depending on the model and the variant.

This is despite customers paying a deposit of Rs 50,000 on booking. The Chakan plant is ramping up volume, which is approximately 100 cars a day now, for production of the sedan version of the new Polo, called the Vento (which means wind in Portuguese and Italian). Production of this car is expected to begin from July. It will be commercially available later in the year.

Neeraj Garg, member of the board and director cars, Volkswagen India, said they have over 9,000 bookings for the Polo. He said, “A sure sign of the revival in the market is that people are booking the Polo despite having to wait up to three months.”

The diesel variant of the Polo was launched earlier this month. VW India began selling the petrol version of Polo in March. The company will launch its top-of-the-line Phaeton next month with an ex showroom price tag of Rs 76.3 lakh. This will come as VW’s third CBU import, the two others being the Touareg and the new Beetle.

“We have no bookings for the Phaeton since it is in a niche segment,” said Mr Garg. He was speaking to reporters after the formal inauguration of VW’s Pune dealer, Vidyut Motors, its 43rd. VW has dealerships in 37 cities.

VW India president and CEO Joerg Mueller said VW is the only carmaker with a 17 vehicle line up across three brands in the group.

Mr Garg ruled out any cannibalisation of group company Skoda’s Fabia by the Polo hatchback. The entry level Polo is priced lower than Fabia, also a hatchback. Mr Garg said, “The group has a product strategy.. In the market different brands could compete with each other. But there has been no cannibalisation and the brands are not in conflict.”