BMW India launches BMW Xpo with attractive finance schemes

BMW 5 seriesBMW India has launched the “BMW Xpo” at BMW dealerships across India until 28 October 2008, where prospective and existing customers can test drive the range of BMW cars at all BMW India dealerships during the BMW Xpo2008.

During the BMW Xpo 2008, special financing and leasing offers have been launched by BMW Financial Services in conjunction with ICICI Bank and ORIX Auto Infrastructure Services Ltd. Prospective BMW car buyers can also avail special insurance offers from Bajaj Allianz. ICICI Bank will exclusively offer “Fixed Interest Rates” instead of “Floating Interest Rates” to all loans logged in for BMW customers. Attractive offers on the BMW 3 Series include “Zero down payment” option for select customers through ORIX Auto Infrastructure Services Ltd, Interest free option for a fixed period of time, Lower fixed interest rate of 15% from ICICI Bank, and a special discount of 30% on a basic insurance policy from Bajaj Allianz.

During the BMW Xpo 2008, BMW India dealerships will also display a wide range of BMW lifestyle accessories that extend from classic BMW lifestyle products such as BMW shirts and jackets, sports products in golfing, kids’ mobility equipment, car miniatures, original accessories, baggage and luggage.

BMW Opens a Studio in New Delhi

In an effort to offer a pioneering brand experience to its customers BMW India established a studio in New Delhi that will offer an all round experience and facilitates interaction between the company and its customers, thereby reinforcing the emotional bond between BMW and its enthusiasts. In addition to displaying the BMW car, the studio shall also offer lifestyle products such as BMW shirts and jackets, sports products in golfing, kids’ mobility equipment, car miniatures, original accessories, baggage and luggage.

The BMW Studio can be used exclusively by BMW owners for organizing business/personal meetings and events. A library of BMW books, BMW music and BMW films will also enhance the brand appeal of the Studio.

Commenting on the occasion, Mr. Peter Kronschnabl, President BMW India said, “The BMW Studio is conceptualised to offer an experience that fully meets our customers’ requirements and make best use of the brand’s strength. We are confident that the BMW Studio will provide an exclusive BMW experience coupled with excellent service and the perfect ambience. The BMW Studio has evolved from fresh thinking that will align our thoughts and actions to the evolving aspirations of our customers.”