BMW Opens a Studio in New Delhi

In an effort to offer a pioneering brand experience to its customers BMW India established a studio in New Delhi that will offer an all round experience and facilitates interaction between the company and its customers, thereby reinforcing the emotional bond between BMW and its enthusiasts. In addition to displaying the BMW car, the studio shall also offer lifestyle products such as BMW shirts and jackets, sports products in golfing, kids’ mobility equipment, car miniatures, original accessories, baggage and luggage.

The BMW Studio can be used exclusively by BMW owners for organizing business/personal meetings and events. A library of BMW books, BMW music and BMW films will also enhance the brand appeal of the Studio.

Commenting on the occasion, Mr. Peter Kronschnabl, President BMW India said, “The BMW Studio is conceptualised to offer an experience that fully meets our customers’ requirements and make best use of the brand’s strength. We are confident that the BMW Studio will provide an exclusive BMW experience coupled with excellent service and the perfect ambience. The BMW Studio has evolved from fresh thinking that will align our thoughts and actions to the evolving aspirations of our customers.”