In the wake of decline in car sales owing to rising inflation, Maruti Suzuki Motors is now amending its marketing strategies. It is working out many plans to increase the car sales and has tied up with different car dealers across the country.
Car Sales in
During this period of high inflation, Indian auto leader, Maruti Suzuki Motors is amending its marketing strategies. The company is turning to 15-20-year-old cars to drive new car sales.
The company is working out many plans to increase the car sales and has tied up with different car dealers across the country. And as a part of the strategy, the car dealers have been asked to dispose old cars that they get in exchange of new cars.
The company is also providing an exchange discount of about Rs 40,000.
The old car will be placed for occasion to scrap car dealers. The company feels that this bidding of old cars will benefit their pre-owned car business popularly known as True Value.
The exchange offer has churned out positive results in Maruti car sales. The sales figure revealed a hike of 12 per cent to 20 per cent, resulting in promotion of entry level car models like Alto.
Maruti is now completely relaying on the ‘old for new exchange’ scheme for the sales. May be we would soon see other car makers joining the race.
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