Showing posts with label pre-owned cars. Show all posts
Showing posts with label pre-owned cars. Show all posts

Carnation Auto first certified pre-owned car outlet launched in Kochi

Carnation Auto formally launched its multi-brand certified pre-owned cars outlet in Kochi, with the exciting promise of providing both sellers and buyers the best possible return on investment. In addition to the unique business proposition, the launch of the first certified pre-owned car program in Kochi is another step towards Carnation’s overall aim of providing its customers a complete one-stop-shop for all their auto needs.

Purchasing a certified pre-owned car from Carnation comes with the added benefit of purchasing a car that has undergone 160 stringent quality checks and comes with up to 1 year warranty and 3 free services honorable in 12 Carnation-hubs across India. Carnation ensures transparency in all its dealings whether purchasing or selling a vehicle and additionally provides customers a value add of complete paperwork in place and also offers convenient finance and insurance options. Sellers to Carnation can always be assured that an honest assessment and fair pricing is a key driver for success in the certified pre-owned car program.

Speaking on the occasion, Jagdish Khattar, chairman and managing director, Carnation Auto said, “Our Auto Solution Hubs have aimed at providing customers everything a car owner would need to maximize his car ownership experience under one roof. At Carnation it is our attempt to ensure transparency, honesty and truth are an integral part of a customers’ experience and we attempt at delivering this experience consistently. Today with the launch of the certified pre-owned car program, we have moved yet another step closer to our vision of creating ‘experience destinations’ for all.”

Pre-owned Cars will now be available in Mumbai and Kochi with Hyderabad, Gurgaon and Bangalore soon to follow. Carnation Auto already has 12 Auto Solutions Hubs operational across India in Amritsar, Chennai (2), Gurgaon, Noida (2), Mumbai (3), Hyderabad (2) and Kochi – and is in the process of opening around 30 by end of the year.

An initiative by Jagdish Khattar, Carnation Auto is setting up a state-of-the-art network of integrated multi-brand auto sales, services and related solutions hubs across the country – an industry consolidator seeking to bring automobile service providers under a standardized business model. These dedicated outlets within the Carnation network will ensure its partners higher revenues through cross-selling across business lines (new cars, servicing, certified pre-owned cars, accessories, financial and insurance products, auto leasing).

New car sales strategy from Maruti-Suzuki

In the wake of decline in car sales owing to rising inflation, Maruti Suzuki Motors is now amending its marketing strategies. It is working out many plans to increase the car sales and has tied up with different car dealers across the country.


Car Sales in India is witnessing a dip and the reason is rising inflation. The competition to position strongly in the Indian car market segment is getting very tough.


During this period of high inflation, Indian auto leader, Maruti Suzuki Motors is amending its marketing strategies. The company is turning to 15-20-year-old cars to drive new car sales.


The company is working out many plans to increase the car sales and has tied up with different car dealers across the country. And as a part of the strategy, the car dealers have been asked to dispose old cars that they get in exchange of new cars.


The company is also providing an exchange discount of about Rs 40,000.


The old car will be placed for occasion to scrap car dealers. The company feels that this bidding of old cars will benefit their pre-owned car business popularly known as True Value.


The exchange offer has churned out positive results in Maruti car sales. The sales figure revealed a hike of 12 per cent to 20 per cent, resulting in promotion of entry level car models like Alto.


Maruti is now completely relaying on the ‘old for new exchange’ scheme for the sales. May be we would soon see other car makers joining the race.