Hyundai launches "Kappa Challenge"

Hyundai Motor India, the second largest passenger car maker and the largest exporter of cars from India in a first-of-its-kind initiative has thrown open the 'Kappa Challenge' - a unique concept to touch, feel, drive and experience the all new powerful i10 equipped with Kappa engine to all its existing and potential customers. Set to prove the supremacy of Kappa engine as compared to its competitors in its category, the 'Kappa Challenge' will start from 23 August, 2008 across 10 different cities in India.

One of the first event to be organized at Andheri Sports Complex in Mumbai on the 23 - 24 August, the challenge is open to all the existing and potential customers. The participants will go head-to-head completing a set of challenges and also driving other cars to find out which is the better car of the lot.

Throughout the session the participants will be test driving the i10 Kappa and the competitor cars in different driving and parking conditions and will be assessed on their driving and parking skills. All the participants will be handed out an assured gift apart from the grand prize of an i10 Kappa to be won through lucky draw.

The 'Kappa Challenge' will also offer several other interesting options to choose from such as Special Finance Scheme counter, Product Demonstration & Sales counter, Used Car counter, Accessories zone and Children's fun-filled zone. The customers will also have the advantage of availing the benefits of Always Around activity of getting their cars cleaned-up, polished and basic mechanical inspection done at the venue itself.

Speaking on the occasion, Arvind Saxena, Sr VP, Marketing & Sales, HMIL, said, "Our new i10 with the Kappa engine is the best in its class today with more power, less fuel consumption and lower CO2 emissions. We have created this event to provide an opportunity to all our existing and potential customers to find out for themselves about the superior features and driveability of the i10 and compare it to other cars in this class. We as manufacturers might be absolutely convinced about our product but it is very important for us to instil the same level of confidence in our potential customers as well. We are convinced that anyone who takes the challenge will go away convinced that the i10 is the best product in its category."

The Kappa i10 was launched in three variants the Magna, Sportz and the Asta with all top end features like the sunroof, 2-Din audio system, a unique red pack for the Sportz interiors and some class leading safety features like anti-lock braking system (ABS) and dual airbags. The new Kappa i10 is also available with an automatic transmission and it is sold along with the existing Epsilon 1.1 litre engine variant and is available in a range of 10 colours.