Hyundai launches "Kappa Challenge"

Hyundai Motor India, the second largest passenger car maker and the largest exporter of cars from India in a first-of-its-kind initiative has thrown open the 'Kappa Challenge' - a unique concept to touch, feel, drive and experience the all new powerful i10 equipped with Kappa engine to all its existing and potential customers. Set to prove the supremacy of Kappa engine as compared to its competitors in its category, the 'Kappa Challenge' will start from 23 August, 2008 across 10 different cities in India.

One of the first event to be organized at Andheri Sports Complex in Mumbai on the 23 - 24 August, the challenge is open to all the existing and potential customers. The participants will go head-to-head completing a set of challenges and also driving other cars to find out which is the better car of the lot.

Throughout the session the participants will be test driving the i10 Kappa and the competitor cars in different driving and parking conditions and will be assessed on their driving and parking skills. All the participants will be handed out an assured gift apart from the grand prize of an i10 Kappa to be won through lucky draw.

The 'Kappa Challenge' will also offer several other interesting options to choose from such as Special Finance Scheme counter, Product Demonstration & Sales counter, Used Car counter, Accessories zone and Children's fun-filled zone. The customers will also have the advantage of availing the benefits of Always Around activity of getting their cars cleaned-up, polished and basic mechanical inspection done at the venue itself.

Speaking on the occasion, Arvind Saxena, Sr VP, Marketing & Sales, HMIL, said, "Our new i10 with the Kappa engine is the best in its class today with more power, less fuel consumption and lower CO2 emissions. We have created this event to provide an opportunity to all our existing and potential customers to find out for themselves about the superior features and driveability of the i10 and compare it to other cars in this class. We as manufacturers might be absolutely convinced about our product but it is very important for us to instil the same level of confidence in our potential customers as well. We are convinced that anyone who takes the challenge will go away convinced that the i10 is the best product in its category."

The Kappa i10 was launched in three variants the Magna, Sportz and the Asta with all top end features like the sunroof, 2-Din audio system, a unique red pack for the Sportz interiors and some class leading safety features like anti-lock braking system (ABS) and dual airbags. The new Kappa i10 is also available with an automatic transmission and it is sold along with the existing Epsilon 1.1 litre engine variant and is available in a range of 10 colours.

Hyundai packs i10 with Kappa punch

HYUNDAI Motor India Ltd (HMIL) on Tuesday rolled out a new model of the i10 compact car fitted with its latest and more powerful 1.2 litre Kappa engine that is expected to give five per cent more mileage than the existing 1.1 litre engine fitted in the car.The new engine also emits less exhaust fumes. The i10 will also have a 4-speed automatic transmission variant, which will be more convenient for women especially in heavy city traffic as they will not have to press the clutch and change gears, HMIL managing director HS Lheem told journalists.

The Kappa i10 is available with Hyundai dealers at an entry level price of Rs 3.9 lakh. This compares with the existing i10 which costs Rs 3.37 lakh. The car is being launched in three variants —the Magna, Sportz and Asta with the high-end automatic transmission model with a sunroof priced at Rs 5,43,644.

This variant will also be fitted with front airbags and an anti-lock braking system. Lheem said the new engine and transmission plant at Sriperumbudur near Chennai has the capacity to produce 2,50,000 units of the new Kappa engine every year for powering the i10 cars to be sold both in the domestic as well as European markets. “The engine has been developed at a huge cost of $450 million over 41 months and will be produced in India for the world market,” he added. Lheem said the existing 1.1 litre engine has been a success and will therefore, continue to power both the Santro and the i10 “but the new Kappa engine will significantly raise the bar in the segment.”

The Kappa engine has an aluminium block, which makes it much lighter than the other engines, improves the power- weight ratio as well as fuel efficiency. It also helps cool the engine more quickly. The engine is fitted with a double overhead cam shaft, 16 valves and 32 bit microprocessor, which enables it to deliver more power with less noise and vibration.

The engine meets the latest Euro5 emission norms and emits only 119 g/ km of carbon dioxide, which is the lowest for this class of cars, Lheem claimed. He said the i10 has been doing well in both the Indian and European markets. The company had sold as many as 7,500 units of the i10 in the domestic market in the last eight months and had an order book of 1.1 lakh units in exports over the last seven months. Over 70 per cent of the car market in India comprises of compact cars.

The fast growing sales of i10 have taken Hyundai’s market share in the country from 19.5 per cent to 25.4 per cent and cover part of the gap with market leader Maruti. Lheem said the company was also working on a diesel variant of the i10, which is currently being exported. However, the cost at the moment was too high for the Indian market. “We are working on ways to reduce the cost of the diesel engine and making it more affordable for the Indian customer, but this, however, will take some time,” he added. HMIL has emerged as the largest exporter of cars in the country. Lheem said that about 40 per cent of the products were being exported from the Indian plant while 60 per cent was sold within the country.