Nissan launches new facelifted Micra at a price of Rs 4.8 lakh to Rs 7.14 lakh

Nissan Motor Company has launched a facelifted version of its premium hatchback Micra at a very aggressive price of Rs 4.8 lakh to Rs 7.14 lakh ex-showroom New Delhi.

Along with the new Micra, the company has also introduced value pack base range called Active at Rs 3.5 lakh to Rs 4.71 lakh with four variants, through this the number of variants are extended to 11.

Micra Active and New Micra were launched at a starting price of Rs. 3.50 lakh and Rs. 4.79 lakh (petrol) respectively.

NEW MICRA

The car maker also said it is planning to come out with a refreshed model of Evalia to stimulate demand for its multi-purpose vehicle (MPV) segment.

The Japanese auto major had launched Evalia, its first MPV, in last October and it has sold only 1,567 units so far.

"We are in serious discussions...we are not too far (from a refreshed version)," Nissan India president and CEO Kenichiro Yomura told reporters in Mumbai.

He was responding to a question as to what Nissan is doing to revive the Evalia, which has seen low sales. To another question, Mr Yomura said approaching the fleet owners could also be one of the options to enhance volumes of the Evalia.

On the two Micra variants, he said the company has set sales target of 2,500 units a month for the new models. "Our total sales target for this fiscal is 1 lakh units," he said.

Nissan posted 11 per cent growth in sales at 36,975 units in FY13 with Evalia clocking just 1,396 units. Mr Yomura said the company is eyeing 10 per cent share by 2016 in India's fast-growing auto market and 10 models by then. As of June, the carmaker's market share stood at a negligible 1.5 per cent.

According to the company, Micra Active (petrol) is a spacious hatchback offering quality and functionality at a competitive price. It is based on the popular fourth generation city car with redesigned exteriors, refreshed premium interiors and gives a mileage of 19.49 kmpl.

Nissan launched Mirca in India in July 2010 and has since sold 43,000 units. Globally, the model is known as March and it has clocked sales of over 6.5 million.

"Micra is a significant model for Nissan in this market. We expect the new models to serve wider range of customers," Mr Yomura said.

Top Car Launches in 2010

2010 has been a remarkable year for not just carmakers but car buyers too. With a flood of launches, Indian buyers had more than what they could take, in terms of new cars. Nevertheless, car manufacturers kept bringing new and advanced looks and technology in the cars to lure the Indian buyers towards them.
Lets have a look at what the car industry brought in, what was a memorable year, 2010

Volkswagen Beetle
Volkswagen, the premium automobile company truly understands the sentiments attached with wedding season in India. The German auto manufacturer has rightly catered the marriage season in India by launching an ad campaign and woven Volkswagen Beetle beautifully in it.

Chevrolet Beat
The beautiful car from world’s largest auto manufacturer, General Motors, spiced up the year 2010 with its beauty performance and excellence. The Chevrolet Beat was launched on 4th Jan 2010 and was priced between Rs 3,49,994 - Rs 4,15,486 with availability in three exciting petrol variants. The choice of colors makes the model more interesting on road. The premium hatchback offers mileage of 14.5kmpl in city and 18.6kmpl on highway.

Nissan Micra
Nissan took a big move in Indian automobile hatchback segment by bringing its all exciting Nissan Micra on 14th July 2010. The company introduced its diesel version on 10th December. Nissan Micra was the first car from Japanese auto makers to be brought to India and was well received in the market due to its look, easy maneuverability. The selling features of Nissan Micra are its turning radius (4.65), Push start and Intelligent key system. The mill of the compact four-wheeler offers mileage of around 14 kmpl in city and 18.06 kmpl on highways.

Volkswagen Vento
The car priced between Rs 7,17,470 - Rs 9,47,170 was launched on 12th August 2010. The all new Volkswagen Vento comes with the same engine as is available in Volkswagen Polo i.e. 1.6 L petrol and diesel engines. The beautiful compact car gives a mileage of 20.54 kmpl on highway and 15.8 kmpl in city. Volkswagen Vento is designed to give direct competition to the market leader Honda City.

Skoda Yeti
The stunning SUV from Skoda was launched on 15th Nov 2010. Skoda Yeti was awarded the SUV of the year and comes with a price tag of Rs 15,40,324* - Rs 16,62,721. The new Skoda vehicle comes in two variants i.e. Ambiente and Elegance. the crossover delivers 17.67 kmpl of mileage. The major competitors for this new car in Indian market are Mahindra Scorpio, Tata Safari, Tata Aria, Maruti Grand Vitara, Ford Endeavour, Toyota Fortuner and Mitsubishi Outlander.

Mahindra Thar
The powerful gypsy made its way on Indian roads on 21st December 2010 with a price tag of Rs 5,99,000 - Rs 5,99,000. Mahindra Thar assures a safe and powerful drive on worst road conditions. The powerful engine offers zipper acceleration and crosses a 100 kms easily in just 13.5 seconds. It offers a top speed of 150 kmph. The contemporary gypsy is given an edgy look with least of curves and delicate lines rather the crease on body are so prominent and bold that it depicts great power.

Toyota Etios
The sizzling luxury made its way in Indian market on 1st December 2010. Toyota Etios sedan is the least priced (Rs 4,96,000 - Rs 6,86,500) model in Toyota’s portfolio. Hugely popular car registered over 12000 bookings within 15 days of launch, making a record. It gives a mileage of 17.6 kmpl on highway and 12 kmpl in city. This makes it a fuel efficient car without compromising on the performance and luxury.

Renault to Launch 5 Cars in India

French car maker Renault's Indian unit will launch five cars between mid-2011 and mid-2013, including small cars in 2012, its India head said on Thursday, to cater to brisk demand in one of the fastest growing automobile markets in the world.

Its small cars will be built on its alliance partner Nissan's platform, Country General Manager Marc Nassif said on the sidelines of an automobiles conference.

The cars produced at its manufacturing unit in Chennai, built jointly with its alliance partner Nissan, will be Renault-branded, Nassif said, adding that they would be competitively priced.

In 2011, the firm intends to introduce its premium vehicle Fluence and the cross-over Koleos.

Separately, Renault-Nissan is working with Indian two-wheeler maker Bajaj Auto

Renault, which this year sold off its stake in a joint venture with utility vehicles and tractor maker Mahindra & Mahindra which made the Logan sedan, is all set to storm the compact car market in India on its own.

Nissan, which is 44 percent owned by Renault, has started selling its compact Micra cars since June.

The compact car segment in India, with cars measuring between 3.4 to 4 metres in length, is a rapidly expanding segment constituting more than 70 percent of the total car market.

Though top carmaker Maruti Suzuki still holds sway, global majors such as Toyota, Honda, General Motors, Volkswagen and Ford are eyeing this lucrative sector.

General Motors' Chevrolet Beat and Ford's Figo compact cars have already seen runaway sales so far this year.

Renault's global sourcing from India is expected to rise 40 percent to 50 percent in the current financial year, Nassif said.
to make a low-cost car, which would be designed by Bajaj and launched by end-2012.

Nissan Micra gets ready for booking!

Japanese carmaker Nissan said on Tuesday it will launch its Micra small car in the Indian market in July from a plant in the south co-owned with its French partner Renault.

"We will produce 80,000 units of Micra in the first 12 months beginning in May," Renault Nissan Automotive managing director Akira Sakurai said, according to Dow Jones Newswires.

The Micra was unveiled earlier this year at the Geneva auto show.

The Franco-Japanese carmaking alliance on Tuesday confirmed plans for another small car in the future, with its local partner, motorcycle and scooter manufacturer Bajaj Auto.

"We have room for another product, a small car, with Bajaj. This would be not just for Indian markets but for emerging markets too," Carlos Ghosn, chief executive of Renault-Nissan, said.

"The Micra will be competitive in terms of price and features with other Indian cars," Ghosn told media at a press conference in Chennai, where the car will be manufactured.

"To compete in India one must manufacture and source components locally, and meet Indian consumer needs," Ghosn added.

Nissan sold between 200 and 300 cars in India last year, all imported.

India and its 1.2 billion-strong population is a huge draw because of the low number of car owners.

Several automakers including Ford, Toyota and Honda are in the race to launch small cars in India in the next two years, to rival the Tata group's Nano, dubbed the "world's cheapest car" at 100,000 rupees (2,200 dollars).

Just eight per 1,000 Indians own a car, compared with 550 per 1,000 in Germany and 495 in France.

The Indian auto market is forecast to triple over the next decade to six million cars a year from the current two million.

The cars to be put on display across showrooms in India from May 25, will also be available for bookings at the same time.

The car to be produced from India and exported to Europe, Middle East and Asia in designed in keeping in mind the discerning consumer needs of India.

Mitsubishi may launch Thai eco-car in India

Mitsubishi Motors, Japan’s fourth largest carmaker, is looking to grab a slice of the 1.2 million per year Indian small car market and is mulling the launch of a compact family hatchback over the next three to four years.

Although the company has been in India for more than a decade, the absence of a compact car has affected its market share. Mitsubishi is present only in the premium sport utility vehicle (SUV) and upper mid-size sedan segment.

According to sources, the company is planning to bring in the new compact car it is developing for the Thai market under the eco car project banner floated by the government there, aimed at attracting investments into the Southeast Asian country.

The Japanese company, which has a technical tie-up with the C K Birla Group-promoted Hindustan Motors, aims to launch the small car in Thailand in the first half of 2012. This car is built on a entirely new platform and sports a 1.3-litre petrol engine.

The company may have to retune this engine and decrease its capacity in India, to take advantage of the excise duty norms laid out by the government. In India, cars lesser than four metres in length and with engine capacity of not more than 1.2 litres in petrol and 1.5 litres in diesel fall under the lowest tax bracket for passenger vehicles.

When asked, company officials declined to comment.

The small car project was indefinitely put on the back burner by the company last year, as scarcity of funds following the economic meltdown forced it to freeze earlier plans, which included the launch of the compact car in 2011-12 in India.

The plans also included infusion of fresh capital to increase the capacity of the Chennai vehicle plant multi-fold to 1,00,000 units from about 12,000 units annually.

It actively pursued plans of having a ‘world car’ from India for which it was looking at many of its existing small car models. Mitsubishi presently sells the Pajero, Outlander, Montero, Lancer and Cedia in the Rs 7.75 lakh to Rs 38 lakh range.

The development of the eco-car is funded by the Board of Investment of Thailand. A total outlay of Baht 8 billion (Rs 1,100 crore) is earmarked for the project. The project also complies with the condition earlier set by the board, which requires a minimum production capacity of 1,00,000 units per annum.

Nissan Motor Company, Japan’s third largest car producer, was the first company to have developed the eco car when it successfully launched the ‘March’ compact car last month. The same car is slated to hit Indian roads in June but will be renamed Micra.

The eco-car project offers car manufacturers significant corporate tax exemptions for at least five years, provided production reaches 1,00,000 units per year within the five years. Besides, car manufacturers are supposed to meet the Euro-IV norms.

Nissan Micra to be Made in India

Nissan Motors India is readying to launch a new hatchback in India by early 2010. The small car will be manufactured at their new plant in Chennai. This new plant is expected to be operational from next year.

Nissan India has set up a new manufacturing unit in Oragadam near Chennai in association with the French auto maker Renault. The new facility will not merely cater to the domestic needs but also the overseas demands of models from both the companies.


The unit will have an initial manufacturing capacity of 200,000 cars per year. The factory will then scale-up production to 300,000 cars in about four year's time. It has been revealed that it has become difficult for Nissan and the French car maker, Renault, to make profitable cars in Europe for sale.

The upcoming small car is known as the March in Japan, but the Indian version will be christened as the Nissan Micra. The Micra will be available in both petrol and diesel versions. The Nissan Micra will stand against the Tata Nano.

Initially, it will be the Micra which would be followed by a derivative of the small car and then a sedan which is expected to be launched in 2011. In addition to the Nissan Micra, the company also aims to launch four to five models in next five years in the Indian market.

Currently Nissan Motors sells the completely built units (CBU) of Nissan Teana and Nissan X-Trail in India.

Nissan New Small Car Project on Track

The Japanese car maker Nissan stated that its project to launch small car in India is on track and it will be ready to bring its new car in India by early 2010. Nissan Motor India’s Managing Director and CEO Kiminobu Tokuyama said: “There is no delay, our plans are on track and Nissan India will come out with its next-generation A-segment car- Micra, on schedule before summer 2010.”

Both the companies intend to make India as their next favorite car manufacturing destination and also intend to increase their market presence in this region. The company is currently working with the French car maker Renault and has a manufacturing unit in Chennai. The plant is being set up to manufacture four lakh cars annually but Nissan said that it shall initially manufacture only 200,000 units annually. Nissan is ready to bring the new small car model – Nissan Micra or Nissan March. The Micra hatchback car is named March in Japan and the Indian version would be christened either Micra or March, said Tokuyama. Nissan also intends to add nearly 4 to 5 models in its product portfolio in India in next 5 years.

Nissan to launch supermini March in India by 2010

Thanks to the Singur imbroglio and the shifting of the plant site to Sanand in Gujarat, by the time the Nano hits the road in India, its competitors will be much closer to launcing on their versions of small cars.

One such rival is Japanese automobile company Nissan Motor, which plans to launch a supermini, March, in India. According to Nissan the March will hit Indian roads by March 2010 or just 12 months after the Nano's launch.

Speaking to the press Nissan Motor India managing director Shouhei Kimura, ''The small, next-generation car 'March' will be launched in India by 2010 in the 'A' segment category. The car would be manufactured at the company's plant situated at Oragadam in Tamil Nadu, though initially the car would be rolled out from the company's Thailand facility followed by India.

He said the development of an 'A' platform is one of various initiatives taken as part of Nissan's new five year business plan the GT 2012.

Kimura said, ''We would have a total of nine Nissan models by the year 2012 in the Indian market and this car would be one of the new models."

The compny says the March would have a local content of 80 per cent. Kimura said India is one of the five leading competitive countries for manufacturing and exporting the car from Nissan's global manufacturing network.

Last week the company signed a memorandum of understanding with the Ennore Port in Tamil Nadu from where the company would export cars. (See: Nissan to be first automaker to export from Ennore Port)

Kimura said that by 2011 Nissan would be exporting around 110,000 units, which would include this new model. Primarily the exports would cater to European markets from the second half of 2010.

Nissan also proposes to widen its dealership network in order to sell higher numbers in the country. ''We would increase our dealership network from the present 5 to 55 by 2012," Kimura said.

Kimura declined to comment on the timing of rolling out of the car from the other three countries. He also did not announce the number of cars to be rolled out saying it is too early to say.




The Nissan 'March'

The Nissan March supermini is being produced by Nissan since 1982. Since 1992 the car has also been made in Europe, the US and the UK. Outside Asia mainly in Europe and US it is known as the Nissan Micra. The last time the company gave the March a facelift was in late 2007. The next model is expected to be launched worldwide in 2009.

Starting with the K10 model in 1982 successive March models have been code named K11, K12 and so on.

The March / Micra K10 first went on sale the UK in 1983, and met with instant success. In 1990 the March was the eleventh most popular new car in the UK with having sold 50,000 units. It was a popular choice due to its ease of driving, solid build and durable mechanical components.

The second incarnation of the March / Micra was launched in 1992, production baing in Britain and at its Washington plant rather than in Japan. Like its predecessor, it remained a very popular car thanks to its fuel economy. However, it was available with a limited range of engines: 1.0 and 1.3 petrol units.

The car received a facelift in 2000 which saw the 1.3l engine being replaced with a 1.4 unit. This upgrade, after a previous makeover in 1998, enhanced the car's appeal and it was still fairly popular on the launch of its successor in December 2002.



The third generation model of the March / Micra was made at the Sunderland in the UK. It had a wider range of engines, including Renault-sourced 1.2 petrol and 1.5 direct-injection diesel powerplants, and offered an improved driving experience. This stylish, all-new Micra helped Nissan bolster its market share in the supermini space. The March has been among the best-selling 10 cars in Britain among private buyers for virtually all of its production life.

The March / Micra is known for its reliability, excellent build quality, and user friendliness. The K12 model that came out in 1990s received consistently good overall reviews, main criticisms being its lack of headroom and luggage space in the rear. Another criticism that came its way in the UK was from insurance company that rated it as a dangerous car in case of crash in 1988-1995.

However, its safety specification has improved with successive models. The K12 Micra came on top of its class in What Car? magazine's Security Supertest in 2003, passing both entry and driveaway tests and achieving a maximum score for its locking system and immobiliser.

In an independent test, the Micra was found to be more secure that certain BMW and Mercedes models.

In British magazine's What Car?' Reliability Supertest in 2007, Nissan ranked 6th out of 26 manufacturers overall, with the K11 Micra (1998-2002) being its most reliable model.

The next generation Nissan March (W02A) will be unveiled in Feburary 2009. Globally it will be based on a revamped B-platform with a new 1.2-1.3l engine.

It will be built in Japan, UK, Thailand and in Chennai, India in partnership with Nissan shareholder Renault. The company's US plant in Washington will manufacture an entirely new model that will compete in the same market segment as the March/Micra.

Nissan to be first automaker to export from Ennore Port

Nissan Motor India Private Limited today said that it had signed a memorandum of understanding with Ennore Port Ltd (EPL) to export its vehicles through Ennore Port in Tamil Nadu. NMIPL, the Indian affiliate of Nissan Motor Co. Ltd, will be the first automaker to utilise the eastern gateway port of India as an export base.

NMIPL will begin exporting vehicles, primarily to Europe, commencing the second half of 2010. Exports are expected to be approximately 110,000 units in fiscal year 2011 and grow to 180,000 units in the future. Exports will include models, such as the next generation of Micra, which will be built on Nissan's new A-platform.

''Ennore Port meets all of Nissan's requirements to export vehicles,'' said Shouhei Kimura, managing director of NMIPL. ''We are looking forward to a cooperative and successful working relationship with EPL to achieve the highest level of on-time delivery at competitive costs.''