Top Car Launches in 2010

2010 has been a remarkable year for not just carmakers but car buyers too. With a flood of launches, Indian buyers had more than what they could take, in terms of new cars. Nevertheless, car manufacturers kept bringing new and advanced looks and technology in the cars to lure the Indian buyers towards them.
Lets have a look at what the car industry brought in, what was a memorable year, 2010

Volkswagen Beetle
Volkswagen, the premium automobile company truly understands the sentiments attached with wedding season in India. The German auto manufacturer has rightly catered the marriage season in India by launching an ad campaign and woven Volkswagen Beetle beautifully in it.

Chevrolet Beat
The beautiful car from world’s largest auto manufacturer, General Motors, spiced up the year 2010 with its beauty performance and excellence. The Chevrolet Beat was launched on 4th Jan 2010 and was priced between Rs 3,49,994 - Rs 4,15,486 with availability in three exciting petrol variants. The choice of colors makes the model more interesting on road. The premium hatchback offers mileage of 14.5kmpl in city and 18.6kmpl on highway.

Nissan Micra
Nissan took a big move in Indian automobile hatchback segment by bringing its all exciting Nissan Micra on 14th July 2010. The company introduced its diesel version on 10th December. Nissan Micra was the first car from Japanese auto makers to be brought to India and was well received in the market due to its look, easy maneuverability. The selling features of Nissan Micra are its turning radius (4.65), Push start and Intelligent key system. The mill of the compact four-wheeler offers mileage of around 14 kmpl in city and 18.06 kmpl on highways.

Volkswagen Vento
The car priced between Rs 7,17,470 - Rs 9,47,170 was launched on 12th August 2010. The all new Volkswagen Vento comes with the same engine as is available in Volkswagen Polo i.e. 1.6 L petrol and diesel engines. The beautiful compact car gives a mileage of 20.54 kmpl on highway and 15.8 kmpl in city. Volkswagen Vento is designed to give direct competition to the market leader Honda City.

Skoda Yeti
The stunning SUV from Skoda was launched on 15th Nov 2010. Skoda Yeti was awarded the SUV of the year and comes with a price tag of Rs 15,40,324* - Rs 16,62,721. The new Skoda vehicle comes in two variants i.e. Ambiente and Elegance. the crossover delivers 17.67 kmpl of mileage. The major competitors for this new car in Indian market are Mahindra Scorpio, Tata Safari, Tata Aria, Maruti Grand Vitara, Ford Endeavour, Toyota Fortuner and Mitsubishi Outlander.

Mahindra Thar
The powerful gypsy made its way on Indian roads on 21st December 2010 with a price tag of Rs 5,99,000 - Rs 5,99,000. Mahindra Thar assures a safe and powerful drive on worst road conditions. The powerful engine offers zipper acceleration and crosses a 100 kms easily in just 13.5 seconds. It offers a top speed of 150 kmph. The contemporary gypsy is given an edgy look with least of curves and delicate lines rather the crease on body are so prominent and bold that it depicts great power.

Toyota Etios
The sizzling luxury made its way in Indian market on 1st December 2010. Toyota Etios sedan is the least priced (Rs 4,96,000 - Rs 6,86,500) model in Toyota’s portfolio. Hugely popular car registered over 12000 bookings within 15 days of launch, making a record. It gives a mileage of 17.6 kmpl on highway and 12 kmpl in city. This makes it a fuel efficient car without compromising on the performance and luxury.

Volkswagen Beetle In First Week of December

VW Beetle is scheduled for a launch in the Indian auto market on December 04 in Mumbai. The company has planned a complete advertising campaign including internet, print, electronic and digital media to generate a furor about its upcoming high cost model. Volkswagen AG has embarked on Rs 40 crore ad campaign to build its brand in the run-up to its December launch of small car Beetle and sports utility vehicle Touareg and the January launch of another small car, the Polo. The main aim of launching Beetle in India is to build a brand image in the country.

The car will be imported as a completely built unit in India which will make it pricier due to high import duty. It is expect to be priced around Rs. 20 lakh and above. The company will launch another premium car, Polo, at Rs 4.5 lakh in January. Polo will be the cheapest form the Volkswagen stable in India. The vehicle will compete with Maruti Swift and Ritz, Skoda Fabia, Hyundai i10 and Aveo U-VA.

“We will soon be introducing new car models like Beetle or Polo in India to enhance our presence in the market, besides providing technologically advanced cars for Indian customers. Our factory in Pune is ready for the start of production of Polo, which will be launched during the upcoming Auto Expo 2010,” Joerg Mueller, president and managing director, Volkswagen India, said.

Volkswagen's Beetle to hit Indian roads in Dec

Europe's largest carmaker Volkswagen will roll out the Beetle – fondly called the people's car after its maker – on Indian roads by beginning of next month.

A senior company official said on the sidelines of the India Economic Summit that Volkswagen – which mean People's car – would import the car from its Mexican plant for sale in Indian markets.

He, however, declined to divulge the possible price of the car.

Beetle is one of the most successful models that the German carmaker has ever produced.

The car bucked all trends and has made history, although critics had predicted a complete failure due to its peculiar styling, underpowered motor, rough ride and noisy engine.

Volkswagen, which currently sells luxury sedans Passat and Jetta in Indian market, is planning to launch its small car Polo by early next year.

The group has two facilities in India at Aurangabad and Chakan, which assembles cars of its three brands – Skoda, Audi and Volkswagen.

VW is looking at full-capacity production at this plant by 2012 and in order to strengthen its workforce, it is planning to more than double the India headcount with addition of 1,500 employees at Chakan alone in Maharashtra.

The group had earlier announced a target of 8-10 per cent share of the Indian passenger car market in the next 6 years.

It will also consider integrating after-sales service of its three brands in India for better synergy.

It sold about 19,000 units of Skoda, Audi and Volkswagen brands last year in the over 1.5 million-unit Indian passenger vehicle market.