New MUV's to hit Indian market soon

As the demand for the crossovers is shooting upwards in the Indian car market, some of the largest car makers of the country including Maruti Suzuki, Tata Motors and Skoda AutoMulti Utility Vehicles or MUV) is the fastest growing segment of passenger vehicles in the Indian market. Although, the year 2010 has been a year of new hatchbacks as an array of new and stylish hatchbacks have been rolled out in the Indian market since the starting of this year. But now the trend seems to be shifting towards crossovers as the industry is witnessing a steep rise in the demand for multi utility vehicles.

A simple example of how successful MUV are is the Toyota Innova which is the best seller in its segment and has been in high demand right since its launch.

The crossovers (MUVs) are basically SUVs built on a chassis of sedan car and thus fulfill all the requirements.

The main factor behind the success of the crossover vehicles is that they can be used in the city, highway and off-road journeys. Thus, the utility of these models fall maximum as compared to an SUV or a sedan.

Speaking of MUV, the country's largest vehicle maker, Tata Motors is all set to launch its much anticipated MUV Tata Aria in the Indian market in the upcoming festive season. The Aria model was showcased in the Delhi International Auto Expo in January 2010. The all new Tata Aria model is expected to sport a 2.2 L, DICOR (Direct Injection Common Rail) engine which is already doing duties in company's popular SUV Tata Safari model. After its launch in the Indian market, the Aria model will be competing with some of the most popular vehicles including the best selling model of this segment Toyota Innova.

Another vehicle that is all set to join the league of crossovers in the country is Maruti's new crossover that has been developed at company's R3 concept. The all new R3 concept was also showcased at the Delhi International Auto Expo January 2010. The model is expected to hit the Indian roads by next year. With this, Skoda, a fully owned subsidiary of Germany based Volkswagen group, is also planning to launch its much awaited.

Skoda Roomster model in the Indian market by year 2011. The German auto giant is also expected to enter into the fastest growing segment by launching a new crossover from Maruti SX4 platform by next year.
are mulling over to launch their respective vehicles in this segment. The segment of crossovers (also known as

Skoda consolidating position

After almost a decade of its entry into the Indian market, Skoda Auto, part of the Volkswagen Group, is now focussing on consolidating its position in one of the world’s fastest growing car markets. Accordingly, it is all set to launch its sports utility vehicle (SUV) Yeti, besides chalking out plans for India launch of its new compact car that is now under development. Buoyed by the tremendous response at the recently concluded 10th auto expo in New Delhi, the Czech automaker will be taking unique initiatives that include selling cars online and opening boutique outlets, besides launching new variants of the four models it currently sells in India.

Explaining the importance of the Indian market, Skoda Auto’s Member of the Board (Sales and Marketing) Reinhard Fleger told The Hindu that “The Indian automobile industry continues to be among the most promising car industries across the globe that would continue to grow in the coming years backed by an estimated economic growth of about 7 per cent. Skoda has a share of around 25 per cent in the mid-size segment. We have aggressive plans for the Indian market and aim to emerge as a major player. The launch of Yeti is an integral aspect of this plan.”

Yeti, which is one of the best-selling SUVs in Europe, is likely to be launched in mid-2010. Initially, the top-end variant would be made available in India followed by more engine and model options. “We hope Yeti will help us capture 10-15 per cent share in the SUV market. Overall, we are doing exceptionally well. Globally, India will emerge among top five markets for us from the 11th position now,” said Skoda Auto India’s Member of the Board (Sales and Marketing) Thomas Kuehl.

To address low-cost car markets like India, Skoda had already begun work on a car smaller than Fabia. “Work on the ambitious project is now on at our headquarters. We will surely be launching the car here and use India’s low-cost advantage to our benefit for this model,” he said. The car is likely to be launched next year. Skoda also plans to leverage India’s low-cost manufacturing advantage.

About expanding Skoda’s reach in India, Mr. Kuehl said the company was planning to add to its existing network of 65 dealerships to cover more cities and towns. Its initiative to sell cars online has also been a hit and now the company wants to make it a permanent feature to boost sales.