New MUV's to hit Indian market soon

As the demand for the crossovers is shooting upwards in the Indian car market, some of the largest car makers of the country including Maruti Suzuki, Tata Motors and Skoda AutoMulti Utility Vehicles or MUV) is the fastest growing segment of passenger vehicles in the Indian market. Although, the year 2010 has been a year of new hatchbacks as an array of new and stylish hatchbacks have been rolled out in the Indian market since the starting of this year. But now the trend seems to be shifting towards crossovers as the industry is witnessing a steep rise in the demand for multi utility vehicles.

A simple example of how successful MUV are is the Toyota Innova which is the best seller in its segment and has been in high demand right since its launch.

The crossovers (MUVs) are basically SUVs built on a chassis of sedan car and thus fulfill all the requirements.

The main factor behind the success of the crossover vehicles is that they can be used in the city, highway and off-road journeys. Thus, the utility of these models fall maximum as compared to an SUV or a sedan.

Speaking of MUV, the country's largest vehicle maker, Tata Motors is all set to launch its much anticipated MUV Tata Aria in the Indian market in the upcoming festive season. The Aria model was showcased in the Delhi International Auto Expo in January 2010. The all new Tata Aria model is expected to sport a 2.2 L, DICOR (Direct Injection Common Rail) engine which is already doing duties in company's popular SUV Tata Safari model. After its launch in the Indian market, the Aria model will be competing with some of the most popular vehicles including the best selling model of this segment Toyota Innova.

Another vehicle that is all set to join the league of crossovers in the country is Maruti's new crossover that has been developed at company's R3 concept. The all new R3 concept was also showcased at the Delhi International Auto Expo January 2010. The model is expected to hit the Indian roads by next year. With this, Skoda, a fully owned subsidiary of Germany based Volkswagen group, is also planning to launch its much awaited.

Skoda Roomster model in the Indian market by year 2011. The German auto giant is also expected to enter into the fastest growing segment by launching a new crossover from Maruti SX4 platform by next year.
are mulling over to launch their respective vehicles in this segment. The segment of crossovers (also known as

SUV is the new market propeller for auto sales in India

India is always a country which has its own pecularities. While the rest of the world is going slow on gas guzzlers and the big cars including SUVs, the market for them back home is getting attrcative with every passing day.

Inorder to cash on the building demand for SUVs in India, many global and domestic auto giants have been busy rolling out newer models or variants of their existing SUVs to pamper the senses of drivers who want to have a 4x4 driving experience.

In the brginning we had SUVs from companies like Mahindra who rolled out Scorpio, Toyota had Qualis which was phased out and Tata Motors which had Safari and Sumo. But now, there are at least 15-20 models (including imported ones) sold by a huge chunk of multinational companies in the country. Furthermore, people are snapping up these vehicles pushing the companies to either stop the bookings or launch new models.

The new innings this year was kicked off by General Motors India which launched the AT version of its Captiva SUV, followed by BMW with its X6, while others have also followed suit. While companies like Toyota are not taking additional orders for its recently-launched Fortuner SUV, Ford motor Company is offering an attractive price tag for its refreshed 2009 Endeavour SUV.

Toyota Kirloskar Motor Pvt. Ltd. (TKM) has recently announced that it had received a record 5,000 bookings of the ‘Fortuner’ in just over a month. TKM is trying to ramp up monthly production figures from 500 to 600 units to meet high customer demand and is also planning to sell 2500 units of the ‘Fortuner’ during 2009 versus the earlier announced target of 2000 units.As of now, TKM dealers have been advised to take customer orders without advance payments, while committing to a tentative date of delivery. The vehicle is powered by a 3 litre Advanced Common-Rail Diesel engine and also features fulltime four-wheel drive.

Within a fortnight of Toyota driving in its Fortuner diesel SUV in India, segment leader Ford rolled out a new version of its Endeavour, pricing the automatic variant of the model competitively at Rs. 17.9 lakh (ex-showroom Delhi). It is believed that by keeping the pricing of the automatic version of the Endeavour well below the Rs. 18.45 lakh pricing of the manual version offered by the Japanese auto titan , Ford is aiming to lure away all the Toyota customers (who are not able to buy Fortuner SUV immediately) into its own showrooms.

According to an auto industry analyst, sales have gone niche and buyers are putting their weight behind the premium SUV category which range from Rs. 13 lakh and above. SUV manufacturers have thrown in newer models; each better than the last one, got the right buyers interested, and managed to return with envious sales figures. Industry observers sees the overall market size of this category at a little over 10,000 units annually, which though small holds the potential of growing fast in the long-term with the road network getting better and more and more people driving across cities.

The resurgence of SUVs is yet another reason for the automobile companies in India to cheer about..and joining the bandwagon is now Nissan India with its X-Trail. There is promise of more action in coming days.

Tata's Journey So far..

1954
Tata launched its first Mercedes Benz diesel truck, Telco.



1958
India's first prime minister, Jawaharlal Nehru, walks through the apprentice shop at Jamshedpur.



1965
The owner of the first Mercedes Benz diesel truck, Sardar Kartar singh is presented with the key of the 1,00,000th truck.



1969
Employees cheer as the first Tata branded truck rolls out, ending the collaboration with Daimler Benz, Germany.



1977
Tata manufactures its first commercial vehicle at its plant in Pune.



1986
Tata launches its first light commercial vehicle from Telco, the Tata 407.



1992
Tata Estate, Telco's second passenger vehicle launched by JRD Tata and Ratan Tata.



1994
Tata Motors released its multi-utility car, Tata Sumo in the year 1994.
After that, there was no stopping the car manufacturing unit.



1998
Ratan Tata drives the first Tata Indica off the assembly line.



1998
Tata Motors produced an SUV, Tata Safari. It was the first SUV to be designed,
developed and manufactured entirely in India.



2002
Tata introduced India's most competitive indigenous sedan, the Indigo.



2003
Tata Engineering formally changes to Tata Motors.



2004
Tata Motors acquires Daewoo Commercial Vehicle Company, South Korea.
The first range of Tata Novus vehicles from Tata Daewoo is launched soon after.



2004
Tata Motors starts its globalisation drive and launches the Tata Indica in South Africa.




2008
Tata Motors launched the most-awaited car of the year,
its one-lakh car called Nano, at the 9th Auto Expo.