Tata launches new Safari Storme at a starting price of Rs 9.95 lakh

After the launch of a Manza variant on Tuesday, Tata Motors on Wednesday launched the new Sports Utility Vehicle (SUV) Tata Safari Storme at a starting price of Rs 9.95 lakh (ex-showroom Delhi).

 

While the base model 4X2 LX is available at Rs 9.95 lakh, 4X2 EX comes for Rs 10.77 lakh, 4X2 VX for Rs 12.37 lakh and 4x4 VX for Rs 13.66 lakh. Tata Safari Storme was first unveiled at the 2012 Delhi Auto Expo.

With underpinnings and engine from the Aria, the new Tata Safari Storme will kick up a storm in the entry level SUV market in India. The new Safari Storme is a more modern vehicle than its predecessor.

Its Aria-derived chassis and suspension and 2.2-litre DiCOR engine will ensure better drive dynamics and better refinement and response respectively.

The engine churns out 140PS of power and 320Nm of torque. The five-speed gearbox has been tweaked to deliver a better driving experience. Other improvements include a shorter turning radius and disc brakes all round.

 

 

The new Tata Safari Storme does not look too different from the current Safari but the bold and rugged look has been swapped for a somewhat more corporate look.

 

The headlights get a swept back design and a large chrome strip over the front grille stretches partly over the headlights as well. 

 

It gets projector headlamps and a honeycomb front grille that is fairly wide but a tad characterless with its flat contour.

 

 

It gets different side cladding and a new side step but the rest of the body structure remains the same. 

Styling updates at the rear include a new rear windshield, tail lights and twin chrome-tipped tailpipes. The biggest change is that the spare wheel is no more mounted on the tailgate.

 

In its place is a silver colour strip just below the rear windshield that is garnished with a strip of chrome, below which is the slot of the rear number plate.

 

 

The four-wheel drive system on the Safari Storme is an electronic shift on the fly mechanism complete with a limited-slip differential. The new Tata Safari Storme will be available in seven colours, namely, Urban bronze, Astern black, Pearl champagne, Sardinia red, Pearl white, Arctic white and Arctic silver.

The Safari Storme won't have it easy in the market with competition from the Renault Duster and the Mahindra Scorpio.

Tata Motors launches new Manza club class at Rs 5.70L

TATA Motors  on Tuesday launched a new upgraded version of its Manza sedan in its bid to boost sluggish sales.

Passenger car sales in India have hit speed bumps over last one year amid expensive loans and high fuel prices. Tata Motors passenger car sales, for instance, declined 17% year-on-year in September. Its overall global sales fell 4%.

Tata Motors has added a host of features like touch screen entertainment system, leather seats, alloy wheels, contrast coloured roof, air bags among many other things to the Manza club class.

The company has added new features without changing the starting price. Prices start at Rs 5.70 lakh for petrol and Rs 6.49 lakh for diesel variant, ex-showroom Delhi. The topend diesel will cost Rs 8.8 lakh.

This is the first passenger vehicle launch by Tata since Karl Slym took over as the company's MD recently.

He believes the company's biggest challenge is to attract consumers by providing class leading superior products. This will include refreshing existing products and fresh offerings in the long term.

"The quality of our vehicles, the capability, the durability etc has moved well beyond what the consumer is thinking about from years gone by. So I see one of our short-term challenges is being able to make sure we get those consumers into our cars," Slym said.

To get the customers to get a feel of the new Manza and the other products in its portfolio, right from Nano to the new Safari Storme, which will be launched on Wednesday, the company is also expanding its sales and service network.

It is opening 200 sales outlets and 200 service points this year. By the end of the current financial year, it hopes to have 1,200 sales and 1,000 service outlets for its passenger vehicles.