Going against the tide of commercial commonsense, Ratan Tata kept his promise of producing the Rs 1-lakh Tata Motors car and unveiled a surprisingly smart though no-frills vehicle on Thursday.
It is already being hailed as an iconic aspirational people’s car, which would be the harbinger of the next automotive revolution in India after the introduction of Maruti 800 in 1983. It opens up an entirely new segment of the market.
“I observed families riding on two-wheelers — the father driving, his young kid standing in front, his wife seated behind holding a baby. It led me to wonder if we could conceive of a safe, affordable transport for such families,” Tata said claiming a new barrier in small technology had been broken.
The 624 cc engine entry model – deluxe versions with air conditioner and power steering will also be offered – with a fuel economy of over 20 km to a litre will cost around Rs 1,25,000 in Delhi and meet Bharat III and Euro IV emission norms.
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