Toyota's MUV Innova Crysta limited edition launched

Toyota Kirloskar Motor Pvt. Ltd. has finally declared the preamble of the all new Toyota Innova Crysta Limited Edition, counting to the sumptuousness and top place of the vehicle. The new Innova Crysta has been derived from the word “Crystal” which reflects the premium picture of the car. Planned to offer inimitability with selective luxury characteristics, the Innova Crysta comes in Super White body paint with matchless relieve and style. The Innova Crysta focus on the current VX Grade 2.5 L Diesel variant and is presented in Euor III and Euro IV as reported. The Toyota Innova review can set a base for the consumers to distinguish the difference between Toyota Innova Crysta and its other competitors. Lets find out what advanced features are equipped in this new car.


The new Toyota Innova Crysta will come studded with smoked alloy wheels which is classy Smoked Alloy Wheels gives a sporty look, attractive body gaphics with crystal, the leather seat covers present a spotless uniform look. Despite from this the new Toyota Innova also carries the double tone feature that adds more luxurious feel, back upper cover spoiler which dons stylish design and gives flawless look to the back, dark wood panel that comes equipped with excellent finish adds a touch of uniqueness to the inte part of the car, muffler cutter gives a unique appearance at the back and floor mats to make the interior more attractive.

Sandeep Singh, Deputy Managing Director Marketing, TKM, asserted that the Innova has been their trustworthy brand in India and has been a market leader since launch. Sandeep added that they launched the Innova in the year 2005. An MUV that entered with a sedan like experience, the Innova modified the sector by creating a center of attention for its MUV segment and also the passenger car segment. The Innova has made new landmarks in terms of space, covering, engine and highway driving. Since then the Innova sales haven’t dimmed down and the Innova maintained to be a most wanted family vehicle of variety in its segment.
The Toyota Innova price is set at Rs 13,12,570 lakhs (ex-showroom, Delhi) and will be available at all Toyota dealerships. The is hoped to be appealing for the buyers. We hope that Innova review will be a good source for the consumers to decide whether which car they have to buy.

Special edition of Innova launched by Toyota

Car-maker Toyota Kirloskar Motor on Wednesday launched a special edition of its multi-purpose vehicle Innova, priced at Rs 8.87 lakh (ex-showroom, Delhi).

The special edition, of which only 700 units will be sold, has been launched to commemorate the five years since the launch of the MPV in the Indian market, Toyota Kirloskar Motor (TKM) said in a statement.

"The Innova has been highly appreciated by our customers and has been the market leader in the MPV segment ever since its launch in 2005. We are focused on constantly upgrading our products based on customer feedback and are now delighted to introduce the all-new edition of the Innova," TKM Deputy Managing Director Sandeep Singh said.

He said the company has sold over 2.26 lakh units of the Innova since its launch in 2005. It is currently available in four variants in a price range of Rs 8.15 lakh to Rs 11.98 lakh (ex-showroom, Delhi)

The new special edition will be sold at TKM's dealerships between now and September. Fitted with a newly designed bumper, front grill and rear door varnish, the car will be available in one colour, premium super white.

Toyota to launch hybrid sedan Prius in India

Toyota Motor Corp plans to introduce its hybrid sedan Prius in India as an answer to soaring fuel prices and growing concerns over emissions, a top official at its Indian joint venture said.

"We are preparing to bring Prius into the Indian market though we have not set any timeline yet," Toyota Kirloskar Motor Ltd vice-chairman Vikram Kirloskar told IANS in an interview.

"In the run-up, we have to develop skills to service it and make spare parts available across the country," he added.

The 2008 version of Prius has been adjudged the most fuel-efficient midsize carUS. Sold in over 40 countries across regions, the hybrid variant has also been rated as the third least carbon dioxide emitting vehicle in Britain. in the

Kirloskar described Prius as a "great car" but admitted it was "expensive upfront".

"In the long-run, it is economical, with higher mileage and lower maintenance cost. We are confident of its acceptability in the Indian market as it runs both on electricity and fuel."

Positioned between Toyota's Corolla and Camry in the luxury segment, Prius uses an all-electric compressor for cooling. Classified as a super ultra low emission vehicle, the eco-friendly car can be propelled by either petrol and electric power.

"We are aware that Honda is launching its hybrid variant in the Indian market soon despite high import tariff. We can also do it with due preparation. As I said earlier, we have to gear up to service such a premium car by training our personnel and stocking enough spare parts with the dealer network," Kirloskar said.

As the first commercially mass-produced gas-electric hybrid, one million Prius vehicles were sold by April worldwide, including 592,000 units in the US and 315,000 units in Japan.

In India, Toyota Kirloskar already markets Corolla and Camry in the premium segment, besides Innova in the multi-utility and Prado in the sports utility segments.

Corolla and Innova are manufactured at its Bidadi plant, about 40km from India's technology hub of Bangalore, while Camry and Prado are shipped from Toyota's production facilities in Japan in completely knocked down form and assembled here.

"Though we entered the Indian market over a decade ago, we chose to be in niche and premium segments. As a marketing strategy, we first introduced Qualis, which was a run-away success in the multi-utility segment," Kirloskar said.

"We launched Innova by discontinuing Qualis and yet maintained market leadership in the segment. In the second-hand or used car market, Toyota brands commands highest price even today because of their value and durability," he said.

Denying that Toyota "missed the bus" or lost market space to global rivals such as Honda, Hyundai, Suzuki, Ford and General Motors by not being present across segments in India, especially in the dominant compact segment, Kirloskar said there was enough room to grow in a developing country where the automobile industry was maturing.

In the passenger car segment, the combined installed capacity of Indian automobile sector is about two million as against Toyota's annual worldwide capacity of 10 million units.

"With the Indian economy poised to grow over eight-nine percent, we see immense potential to grow, thanks to increasing purchasing power, higher aspirations among the generation next, better road connectivity and migrant-driven urbanization," Kirloskar said.

Toyota Kirloskar is setting up a second plant with an upfront investment of Rs.14 billion ($329 million) at Bidadi to manufacture a range of models, including its long-awaited compact car to take on dominant players like Maruti Suzuki, Hyundai and Tata Motors.

With an installed capacity of 100,000 units per annum, the new modular multi-platform plant is set to commence production in 2010.

The small car will be different from Toyota's existing models in the same segment, as it is being designed exclusively for the Indian market, Kirloskar said.