Goodyear launches Assurance Fuel Max in India

Goodyear India announced the launch of its latest tyre from its award-winning Assurance line, the Goodyear Assurance Fuel Max with Fuel Saving technology that provides 4% more fuel efficiency and 15% longer mileage than conventional tyre technology. With safety at the heart of all Goodyear tyres, the Goodyear Assurance Fuel Max is reinforced with the same DuPont™ Kevlar® overlay - a material that is five times stronger than steel - that made its predecessor so successful.

Designed for family cars in the mid and premium markets, consumers who are looking for value for money and safety can now achieve maximum fuel efficiency and maximum protection with this new tyre.

"In the current environment where the rising fuel costs are a huge concern, Fuel Max technology is designed to improve fuel consumption without compromising on mileage or performance," said Rajeev Anand, Chairman & Managing Director, Goodyear India Limited.

"India is a unique country with a very different terrain, which requires maximum safety while maneuvering the vehicle on the road. Assurance Fuel Max offers critical safety features such as a strong grip, puncture resistance, blow out resistance, shorter braking distance and anti-skid, making it the perfect choice for everyday city driving as well as the long distance weekend road trips.", Mr. Anand added.

Moving forward towards commitment for safer and environment friendly driving, Goodyear collaborated with NGO Grow-Tress to plant more than 3,000 trees coinciding with the launch of Assurance Fuel Max in India. These were planted on behalf of retailers and media participating in the activity and also end users endorsing Assurance Fuel Max tyres.

More Fuel Efficiency and Longer Tread Life

One of the ways to reduce fuel consumption is to decrease some of the frictions while it drives. Rolling resistance or rolling friction, is the resistance that occurs when a tyre rolls on a flat surface. The greater the resistance, the greater the energy required to keep the tyre rolling. Up to 20 per cent of a car's fuel consumption is due to the tyres. Therefore a decrease in tyre rolling friction leads to a reduction in fuel consumption.

The new Goodyear Assurance Fuel Max features an advanced full silica compound which reduces the friction between the tyre's rubber molecules and provides high resistance to abrasion, resulting in reduced fuel consumption and a longer tread life.

Additionally, the tyre is built with a hard base under the tread, which reduces deformation in the crown area and heat build-up, contributing to higher fuel efficiency. The tyre also features even pressure distribution which helps reduce frictional energy caused by abrasion and heat at the tread surface, reducing the rate of wear.

In tests evaluated by TÜV SÜD Automotive GmbH as a technical witness partner, results showed that Goodyear Assurance Fuel Max is 4% more fuel efficient than the company's previous generation of tyre technology where the tread compound is carbon based. This test was conducted in Mireval, France using Citroen C4 1.6l on size 195/65 R15 versus Goodyear Ducaro GA (test report number 76243002-1, May 2010).

In addition, based on internal tests conducted by Goodyear Innovation Center* Luxembourg, Assurance Fuel Max has 15% longer tread life versus the previous technology (Goodyear Ducaro GA). Actual fuel savings and tread life may vary according to other factors including environment, road, vehicle conditions, vehicle model, and driving habits, etc.

Fuel Saving Example

New Assurance Fuel Max's fuel efficiency improvement can lead to 160L of fuel savings. For example: If a 1.6L car has an average fuel consumption rate of 10L/100km, is fitted with Assurance Fuel Max on size 195/65R15 91V and travels a distance of 40,000 km, the potential fuel savings can be calculated as follows:

40,000 km (distance traveled) x 10L/100 km (fuel consumption rate) x 4% (fuel saving rate) =160 L (potential fuel savings)

Maximum Protection against Road Hazards

A layer DuPont™ Kevlar®, a lightweight material which is five times stronger than steel, reinforces Assurance Fuel Max for added durability and protection against road hazards like potholes. This material is the same cutting-edge technology used in protective applications like bulletproof vests, industrial gloves and hoses.

Goodyear Assurance Fuel Max is also built with two plies in the sidewalls of the tyre for increased durability and protection against dangerous road hazards.

A Comfortable and Quiet Ride

The tyre is designed with a four pitch sequence and high centerline block angles that helps to facilitate a smooth and quiet contact with the road.

Shorter Braking and Grip on Wet and Dry Roads

Goodyear Assurance Fuel Max is constructed with unique three dimensional waffle blades in the tread to enable improved lateral interlocking power while providing maximized circumferential decoupling. This technology delivers better braking and grip on both wet and dry surfaces.

For maximum wet-traction, the tread has also been designed with four uninterrupted circumferential grooves, which provide room in the footprint for the tyre to absorb and repel water, ensuring better aquaplaning resistance on wet roads.

Improve Your Car’s Fuel Efficiency

It’s really exasperating to see fuel prices skyrocketing, right? We can only feel helpless in the face of recurring and economy-driven price fluctuations. Seeking measures to improve fuel economy is the only way to combat rising fuel prices. Do not disregard these simple guidelines; each little step can really start adding up to significant savings to your budget.

Check Tyre Pressure

Keeping the tyres well inflated is one of the simplest things you can do to help improve your car’s fuel efficiency. You can improve the mileage by about 3.3 percent if you keep your tyres inflated properly, according to the DOE.

Lighten Your Load

Empty out your boot of unnecessary items. For every extra 45 kg you carry, your fuel efficiency can drop by 1-2% in a typical vehicle.

S-L-O-W D-O-W-N

The faster you drive, the more fuel you use. Driving within the speed limit recommended by the manufacturer helps save fuel. Driving just 5mph over the speed limit can affect fuel economy by up to 23%. Likewise, quick acceleration consumes too much fuel; accelerate slowly and gradually.

Do Fuel Quality/Types/Additives Help Mileage?

Petrol pump attendants often try to convince you to go for ‘Speed petrol’ or ‘X-tra Mile diesel’. But this need not necessarily help improve your vehicle’s fuel efficiency. Always use the grade recommended for the vehicle by the manufacturer. Higher octane fuel may not only be a waste of money but may harm the vehicle, as well. However sticking to one brand of fuel is always good for the engine. Know more about Octane Ratings

Tune Your Engine

A well-tuned engine can improve fuel economy by up to 4%. So change your oil and follow your car manufacturer’s recommendation on servicing.

Clean the Air Filters Regularly

Air filters keep impurities from damaging your engine. Replacing a clogged air filter can improve fuel economy by as much as 10%.

Keep the Windows Closed

Driving with your windows open considerably reduces mileage, far more than keeping the AC on while driving along highways. So preferably keep the windows closed and the AC on if you want to keep cool. Of course the air-conditioning decreases fuel efficiency considerably, so use it judiciously. Windows down or A/C on — which is more fuel-efficient?

Clean Spark Plugs

Ensure your spark plugs are in good condition. Renew the plugs and wires at intervals specified by the manufacturer. This will keep all cylinders firing properly resulting in higher efficiency.

Don’t Be a Clutch-Driver

Never keep your foot on the clutch while driving. When you do this, pressure is being placed on your clutch, and it not only reduces mileage, but also wears out the clutch plate, replacing which is not cheap.

Keep the Car in Showroom Condition

It’s always prudent to keep the car in the showroom condition. Remember that any modification to the car, such as broad tyres, diffusers etc., will adversely affect the mileage.

Ford India to market new fuel-efficient vehicles

Ford India has announced plans to market a new line of fuel-efficient vehicles.

The cars, which will be available for sale in 2010, are fueled by compressed natural gas and liquified petroleum.

Ford India currently distributes Ikon, Fusion and Fiesta cars, as well as the Endeavor sports-utility vehicle. However, the worldwide economic recession caused sales to plummet by 22.5 per cent from April-September 2008. Nevertheless, the company still managed to ship a total of 4,062 cars and SUVs during the troubled period.

"The credit crunch and the lack of confidence has affected [us] in the short-term," admitted Michael Boneham, president of Ford India. According to Boneham, the company expected 2009 to be a tough year for the industry with a single-digit growth (rate). However, the optimistic president projected that sales would increase when Ford launched its fuel-efficient small car in 2010.

Ford will undoubtedly face stiff competition from a number of companies vying to dominate the lucrative Indian automotive market. For example, Toyota is reportedly developing a new fuel-efficient vehicle expected to retail at $5,000. In addition, Tata is slated to launch its affordable $2,500 Nano sometime in the near future.

Hyundai studying US market for i10 launch

Hyundai Motor India is studying the US market to develop strategies for launching its small car, the i10.

The US is not a “small car market” and hence introducing the i10 will involve careful study of the market.

“The ‘Elantra’ is considered a small car in the US,” said Han-Woo Park, referring to the 1.8-litre, Rs 8-lakh car, one of the premium vehicles in India.

While the Americans are not typical small car buyers, changes in the economy and rising oil prices could cause a shift in preference towards the more fuel-efficient vehicles, Park told Business Line today.

The i10 was launched in October last year and has already sold 190,000 numbers. Hyundai expects to cross the 200,000-mark in less than two weeks from now.

Nearly half the sales have been outside India — something that has given Hyundai India the confidence to take it across the Atlantic.

The car, manufactured only in India, is currently sent to over 100 countries.

Hyundai has an overseas order backlog of 15,000 cars. To mark the success of the i10, Hyundai India is taking two cars of that model to the Paris Motor Show that is to take place early October.

The cars are to be flown to Istanbul and will be driven through a circuitous route touching several countries in Europe, before reaching Paris.

The journey of the i10 began on September 10 at New Delhi, when the cars were flagged off from the India Gate.

The Indian leg concluded with the arrival of the cars to Chennai today. From here, they will be airlifted to Istanbul.

Reworked engine

To suit European tastes, Hyundai India has played around the Kappa engine, giving it a 50 per cent additional power.

Since the launch of the 1.2-litre Kappa engine last July the company has churned out about 25,000 units of i10 with the new engine.

The demand for Kappa engine has been increasing since the engine is Euro 5 ready and emits only 119g/km of CO2, which is the lowest for this class of cars.

However, for the European customers, the capacity of the Kappa has been raised to 1.25-litres. The increase of 50 cc in the cubic capacity of the combustion chamber supports the additional power and torque requirements of European customers, said the Vice-President (Operations) of the company, M. Inderjit.

Besides it also supports the additional load drawn by accessories like heater and such things that consume more power from the battery, he added. At present about 60 per cent of the i10s exported is with Kappa engine, the rest feature the 1.1-litre ‘Epsilon’ engine.

Toyota to launch hybrid sedan Prius in India

Toyota Motor Corp plans to introduce its hybrid sedan Prius in India as an answer to soaring fuel prices and growing concerns over emissions, a top official at its Indian joint venture said.

"We are preparing to bring Prius into the Indian market though we have not set any timeline yet," Toyota Kirloskar Motor Ltd vice-chairman Vikram Kirloskar told IANS in an interview.

"In the run-up, we have to develop skills to service it and make spare parts available across the country," he added.

The 2008 version of Prius has been adjudged the most fuel-efficient midsize carUS. Sold in over 40 countries across regions, the hybrid variant has also been rated as the third least carbon dioxide emitting vehicle in Britain. in the

Kirloskar described Prius as a "great car" but admitted it was "expensive upfront".

"In the long-run, it is economical, with higher mileage and lower maintenance cost. We are confident of its acceptability in the Indian market as it runs both on electricity and fuel."

Positioned between Toyota's Corolla and Camry in the luxury segment, Prius uses an all-electric compressor for cooling. Classified as a super ultra low emission vehicle, the eco-friendly car can be propelled by either petrol and electric power.

"We are aware that Honda is launching its hybrid variant in the Indian market soon despite high import tariff. We can also do it with due preparation. As I said earlier, we have to gear up to service such a premium car by training our personnel and stocking enough spare parts with the dealer network," Kirloskar said.

As the first commercially mass-produced gas-electric hybrid, one million Prius vehicles were sold by April worldwide, including 592,000 units in the US and 315,000 units in Japan.

In India, Toyota Kirloskar already markets Corolla and Camry in the premium segment, besides Innova in the multi-utility and Prado in the sports utility segments.

Corolla and Innova are manufactured at its Bidadi plant, about 40km from India's technology hub of Bangalore, while Camry and Prado are shipped from Toyota's production facilities in Japan in completely knocked down form and assembled here.

"Though we entered the Indian market over a decade ago, we chose to be in niche and premium segments. As a marketing strategy, we first introduced Qualis, which was a run-away success in the multi-utility segment," Kirloskar said.

"We launched Innova by discontinuing Qualis and yet maintained market leadership in the segment. In the second-hand or used car market, Toyota brands commands highest price even today because of their value and durability," he said.

Denying that Toyota "missed the bus" or lost market space to global rivals such as Honda, Hyundai, Suzuki, Ford and General Motors by not being present across segments in India, especially in the dominant compact segment, Kirloskar said there was enough room to grow in a developing country where the automobile industry was maturing.

In the passenger car segment, the combined installed capacity of Indian automobile sector is about two million as against Toyota's annual worldwide capacity of 10 million units.

"With the Indian economy poised to grow over eight-nine percent, we see immense potential to grow, thanks to increasing purchasing power, higher aspirations among the generation next, better road connectivity and migrant-driven urbanization," Kirloskar said.

Toyota Kirloskar is setting up a second plant with an upfront investment of Rs.14 billion ($329 million) at Bidadi to manufacture a range of models, including its long-awaited compact car to take on dominant players like Maruti Suzuki, Hyundai and Tata Motors.

With an installed capacity of 100,000 units per annum, the new modular multi-platform plant is set to commence production in 2010.

The small car will be different from Toyota's existing models in the same segment, as it is being designed exclusively for the Indian market, Kirloskar said.