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Cars Launches in India in 2010
Figo Drives New Sales Records For Ford
The Figo’s popularity helped Ford India’s overall March sales more than triple from the same month a year ago, rising an impressive 203 percent to 9,478 units. The exceptional March performance, which also included strong sales of Ford Ikon, Ford Fiesta, and Ford Endeavour, were nearly triple Ford India’s February sales, increasing 194 percent.
“We are delighted at the initial response to Figo, and are incredibly proud to have struck such a positive chord with Indian consumers,” said Michael Boneham, president and managing director of Ford India. “The launch of Figo is the start of a transformed Ford in India, and a true reflection of our commitment to delivering world-class products that allow Indian customers to feel the difference.”
Part of Ford’s US$500-million investment in India, Figo was designed and engineered with Indian customers in mind – including months of exhaustive customer clinic research and thorough testing in both simulated and actual road evaluations.
Aimed squarely at more than 70 percent of the country’s new vehicle market, Figo has significantly bolstered Ford’s competitive position. This has been one of the best launch response and volumes achieved in the first month of sale by manufacturers in India’s automotive history.
The Figo is one of the more than 20 new vehicles Ford is introducing globally in 2010. The new cars, trucks and SUVs, which offer class-leading fuel economy, quality, safety and technology, represent substantially more new or freshened product by volume than was introduced in 2009.
During the course of this journey, more than 900,000 people visited the Ford Figo homepage www.fordfigo.in to know more about the car and spent and average of over 8 minutes on the website. In addition, thousands of people joined Ford Figo communities across social networking sites like Facebook, Twitter.
“As we remain committed to redefining the Ford brand in India, we expect this momentum to continue,” said Boneham. “Factors such as the initial price of the car, fuel efficiency and cost of maintenance are critical in determining affordability for a new car buyer. Indian customers are confirming that Figo solidly delivers on all of these.”
With longer intervals of key maintenance components due to better durability, competitive cost of the parts and the short time required for vehicle servicing, Figo is placed among the leaders in scheduled service over a 5 year/100,000 kilometre period.
As part of ongoing efforts to demonstrate its competitive cost of ownership, Ford India recently announced the opening of 28 dealerships in India, bringing the total number of Ford outlets to 164 facilities in 97 cities. The company plans to expand to 200 facilities by the end of the year.
Merc set to bring A Class premium compact to India
In India the automobile market is dominated by compact cars. to join the race in the small car segment, Mercedes Benz is planning to bring its small car, the A Class, to India, a top official said.
Benz is planning to bring its small car, the A Class, to India, a top official said.
“The competition is heating up in the small car segment and we plan to bring our small car, the A Class, to the Indian market within two years,” Peter Trettin, president & CEO of Daimler, Central and Eastern Europe, Africa and Asia, said.
The A Class model has sold over 680,000 units worldwide since its launch in 2004. It was positioned as the trailblazer for a new vehicle segment.
Mercedes-Benz plans to expand its premium compact vehicle portfolio comprising the A and B Class from two to four models starting end-2011. The future models will offer product attributes that are already popular among A and B Class customers, such as a spacious interior. The models will also set a new tone through the introduction of additional variants and concepts.
Trettin said the company would position the A Class as its entry-level car in the Indian market. “It will be priced competitively to get a foothold in the market,” said Trettin. He was visiting the 100-acre greenfield plant at Chakan near Pune, in which the company has invested Euro 50 million.
Trettin said the Indian economy was growing rapidly and with it the aspirations of the people for better cars compared to the regions he was overseeing. “With the growth in the Indian economy, we expect the demand for our products to rise considerably,” he said.
Wilfried Aulbur, MD and CEO, Mercedes Benz India, claimed sales had picked up since December. “In 2010, the luxury car segment grew 80 per cent, but Mercedes Benz has grown 157 per cent and this is without the GL launch,” he pointed out.
The Mercedes Benz GL Class is a crossover sports utility vehicle and it matches, size-wise, Audi’s Q7 and BMW’s X5.
The company’s bus order book was full till September, mainly from the state transport departments, Aulbur said, but did not disclose volumes. “Demand in the market is picking up rapidly,” he added.
Trettin said the commercial vehicles market in India was doing well compared to other markets where sales had fallen by 90 per cent. “Eastern Europe and Central Europe were suffering and the company had to buy back stocks from the dealers and distribute them in other markets,” he said. The Middle East also saw a dip in commercial vehicles sales, he added.
Trettin said that from 24,000 trucks and 24,000 vans sold in 2008, sales were down to 9,000 each of trucks and vans in 2009.
Hyundai to launch 800 cc car both for India and export markets
Hyundai Motor India Limited (HTML) is planning to launch its 800 cc small car by 2011-12. The wholly owned subsidiary of Hyundai Motors Company is taking this step foreseeing the demand for small cars which is likely to touch 2 million units in India by the time this car gets to launch here. The Hyundai 800 cc cars will be both for Indian market and exports markets.
But the company made a clear remark that it had no intentions to give a competition to Nano as it does not have the capacity to manufacture Rs. 1 lakh car.
Hyundai is planning to undertake the production of this new 800 cc variant on the tunes of Maruti 800 and is supposed to hit the market with an affordable range. Hyundai is the largest seller of the small car
segment. Its current best seller is i10 but Hyundai plans to offer a car at a price tag lower than i10 this time.
“We hope to bring our smaller car than Santro, which will be an 800 cc vehicle, by 2011,” said H S Lheem, Managing Director Hyundai Motors India. He, however, did not divulge details like price range of the car. The car is aimed to hit not only the Indian domestic market but the company also plans to cater to the export market as well. The design of the car will be prepared in Korea.
The research and development work has already started at R&D centers at Hyderabad and Namyam (Korea). The company however has not revealed much about the product specification but there are anticipations that this car would be a petrol variant with 800 cc engine. These units have the capacity to manufacture 20,000 units per month and 600,000 units per year. HMIL has also promised a preview of its i20 car in the hatch back segment with a code name PB at the Paris Auto Tariff Show on October 2.
Hyundai is probably impressed by what Maruti 800 did to the Indian small car segment. Maruti Udyog happens to be the only company that boasts of having a monopoly in the small car segment in India. Hyundai’s new 800 cc car is bound to face tough competition from Maruti’s Alto, Maruti 800 and Spark. The company aims to take forward this sensation by launching yet another affordable small car, looking at the growing market of small cars in India.