Hyundai to roll-out new cars in mid and premium car segment in India

The Indian unit of the leading Korean car maker Hyundai has said that it will launch a number of new cars across all segments in the Indian market. By rolling-out a series of new cars in the mid and full size car segment, the company aims to change its present image of a small car maker.

With the aim of strengthening its positing in the entry level sedan segment, the company rolled-out a new version of its Verna sedan in India. The car has been priced in the range of Rs 6.99 lakh and Rs 10.75 lakh (ex-showroom Delhi).

The company has explained that in order to become a complete player in the Indian market, it will launch new models in mid and premium size segment.

Speaking to the reporters, Hyundai Motor Corporation’s President and CEO S S Yang said, "HMIL is very important for Hyundai Motor Company (HMC). HMIL has kept pace with the growth in the Indian market and we'll offer a full line of products here." He added that the Indian market is a priority for the company and Hyundai has supported this market through technology and new models.

Hyundai has a range of cars in its India portfolio including hatchbacks like Santro Xing, i10 and i20, and sedans like Verna and Sonata Transform, and sports utility vehicle Tucson.

Hyundai to launch one new car model in India every year

Hyundai Motor India plans to launch a new model every year for the next few years as it seeks to hold its own in a fiercely competitive car market in the country. Besides, it will give a facelift to an existing model every year and also make minor modifications for a model year change.

(Auto makers refresh their line-up with small changes for the new calendar year, which they refer to as model year change.)

Over a buffet dinner at an Indian restaurant in Seoul's shopping district of Itaewon, Mr Han-Woo Park, Managing Director & CEO, Hyundai Motor India Ltd, told a group of visiting Indian journalists last week that this will be the company's strategy to meet competition, from the likes of Ford Figo, Chevrolet Beat, Volkswagen Polo and the new WagonR from Maruti Suzuki, besides the spate of new launches planned.

“I will launch minimum three models a year,” he told the journalists, on a visit sponsored by Hyundai Motor India to some of its parent company's facilities in South Korea.

“I feel that competition will be tough this year,” he said, and added that even in the face of the new launches by competitors so far this year, Hyundai Motor India's market share did not drop. This, he attributed to strong marketing and sales and the product line-up. Last year, the company's average market share was 20.6 per cent. In the January-April 2010 period, this increased to 20.7 per cent.

Hyundai Motor India sells the i10, Santro, i20 (all compact cars), Accent and Verna (sedans), and Sonata, a luxury sedan. It plans to launch the Santa Fe sports utility vehicle later this year.

The recently launched Ford Figo compact car has been reporting good sales numbers, especially the diesel option, which accounts for nearly 70 per cent of the car's sales.

Will he look at a diesel engine option for the i10? Mr Park replied that the company had not thought of this option till now, but might consider it for the new i10, whenever it was launched.

Hyundai Motor India gets 1.1-litre diesel engines from Hyundai Motor Company for the export model i10.

Mr Park was confident of the automobile industry's prospects for this year, with sales expected to grow 10-12 per cent over last year. Hyundai Motor India expected to do slightly better than the industry average.

The company, according to him, will have a stronger rural focus in the coming years. Rural sales accounted for more than a fourth of the company's total sales. From January to April this year, the rural market had grown 27 per cent, with Hyundai's sales growing at about 40 per cent. The company's strategy was to have sales branches in the rural areas to push sales.

When would the company think of expanding capacity? “We will think of it when the domestic sales account for 70-80 per cent of total sales,” said Mr Park. Last year, the domestic and export sales were equally split, with domestic sales growing to 57 per cent this year.

Mr Park was firm in stating that the company would not yield any more ground to a section of the workers which is threatening an agitation.

Last year, he said, the company took back 20 of the dismissed 87 employees. But some of them had agitated against the management, even when they were still serving their probation period. There was demand to take back some more of the dismissed workers.

Mr Park said “we will take a firm stand this time. We will not reinstate even one person.” On humanitarian grounds, the company was trying for an out-of-court settlement. “We have reached a settlement with four persons and are negotiating with a few more,” he said.

The industrial relations scenario was a major issue for the company, he said, and added that it would not be possible to run a large organisation if the company had to repeatedly compromise its stand. Moreover, it would affect the other industrial units in Sriperumbudur area, where Hyundai Motor India's plant is located.

“I don't think reinstatement is the only option for a settlement on humanitarian grounds. An out-of-court settlement is also an option,” said Mr Park.

Hyundai’s ‘Always Around’ campaign enters third consecutive year

With the novel idea of ‘Always There, Because We Care’ , Hyundai Motor India Ltd, the country’s largest passenger car exporter and the second largest car manufacturer, is back with its nationwide service initiative - ‘Always Around’ campaign in a mega avatar for the third consecutive year.

Starting from November 8th the ‘Always Around’ campaign will provide free check-ups for its customers at convenient locations. Last year around 80,000 Hyundai vehicles across 6,000 locations attended the camp.

This year, the ‘Always Around’ campaign has grown much wider in terms of locations and reach and will continue till December, 2009 covering 6,500 locations wherein Hyundai will be reaching out to around 90,000 customers in an effort to make them smile by ensuring that their car is in the best of condition. Around 4,000 vehicles across 270 locations nationwide are expected to attend the camp on the launch day itself.

The mega ‘Always Around’ campaign will be conducted at various locations which customers in their normal course of life frequent on an everyday basis like Joggers Park, Shopping Malls, Apartments, Multiplexes, etc. The ‘Always Around’ campaign is truly innovative one as it reaches out to the customers at a time and a place where it is most convenient for them and at no extra cost. For example, while the customer might be busy shopping in a mall, his car is serviced and cleaned which saves both his time and money as it is a free service, and the advice that he gets from trained technicians helps him maintain his car even better.

Along with the camp various value added services and schemes are offered e.g customer Referral Scheme, Hyundai Advantage, Health Check-Up Camps, customer education towards improving the vehicle mileage/performance, information related to Hyundai products, etc are also part of this campaign.

Commenting on the campaign, Arvind Saxena, Sr. V P, Marketing & Sales, HMIL said, “At Hyundai it is our belief that owning a car is a special experience; and the experience should be one of delight. With Always Around campaigns, we offer our customers the most convenient after sales service. The positive feedback received from the campaign till now has encouraged us to value add by adding more locations and offering more attractive schemes and offers.”

The ‘Always Around’ campaign will offer a comprehensive 17 point check-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle & after sales service. The customers will also have a chance to see and test drive the latest Hyundai cars which would be there on display at the venue.

This year Shell India has partnered with Hyundai as the recommended lubricant supplier for ‘Always Around’ activity throughout the year. There will be active participation from Shell India at various locations to support the event to enable them to take valuable feedback directly from the customers.

Hyundai Motor India Limited

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 54 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata in the E segment and the Tucson in the SUV segment.

Hyundai Motor India, continuing its tradition of being the fastest growing passenger car manufacturer, registering total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent as compared to 2007 with 245,397 units, while overseas sales grew by 92.5 percent, with exports of 243,931 units.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum.

HMIL has invested to expand capacity in line with its positioning as HMC`s global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has 271 strong dealer network across India, which will be further bolstered in 2009.

In 2008, HMIL also successfully completed 10 glorious years of operations in India and to commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris in two of its hugely popular i10 Kappa cars. The drive created automobile history by completing a distance of 10,000km in just 17 days after which the i10s were showcased at the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first unveiled the Hyundai i20 and the car received a phenomenal response from the auto enthusiasts across the world. Hyundai Motor India also accomplished the landmark of producing the fastest 20th lakh cars in India in 2008.

Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exported to over 100 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. 2007 also saw the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 1,500,000th car.

Hyundai`s new model i10 made a clean sweep of all the "Car of the Year 2008" awards from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the discerning automotive media of the country as they conferred the prestigious "Indian Car of the Year" (ICOTY) award to the i10 as well.

The Santro and the Accent also received the "TNS Voice of the Customer - 2008" award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car.

In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with the Overdrive magazine's "Car of the Year 2007", the "Best Mid-size Car of the Year" award from NDTV Profit Car & Bike India, the "Best Value for Money Car" from CNBC Autocar and "Performance Car of the Year" from Business Standard Motoring.

Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The Sonata Embera won the "Executive Car of The Year 2006" award from Business Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the "SUV of The Year 2006".

Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.

Hyundai Motors launches face lifted new Santro

Hyundai Motors has unexpectedly launched its face lifted version of its flag-ship model, Santro.

Hyundai’s first car in India and the so called original tall boy, Santro has set a firm footing since its official introduction in 1998. The new face lifted Santro has been designed with luxurious interiors and improved exterior features to grab the attention of the customers.

The new face lifted Hyundai Santro comes with a price tag of Rs 2,63,999 for the Non-AC while Santro GLS (LPG) will carry a premium of 3,69,499.Ex showroom Delhi. The colour scheme in the new face lifted Santro will come in 8 exciting colours such as Crystal White, Black Diamond, Sleek Silver, Electric Red, Dark Grey, Silky Beige, Berry Red and Sparkle Blue to appease the buyers.

The original ‘Tall Boy’ Santro has been continuously improved to meet the changing customer needs and has kept itself abreast of the latest technology and design. While the new Santro continues to be powered by the trusted 1.1 eRLX Epsilon engine that develops a whopping 62 bhp and has a proven fuel-economy, durability and power-efficiency.

The new face lifted Santro has many added features to considerably raise the bar for cars in this segment. On the exterior the new Santro will be distinguished by a body coloured Radiator Grille and Full Wheel Cover and the rear gets decidedly more sporty with the addition of a Rear Spoiler which further highlights the new look Santro.

For the interiors, the new face lifted Santro boasts of several significant design revisions with premium sophisticated new fabric in dual-tone Beige & Brown with premium silver touches at multiple locations which adds significantly to the spacious interiors and enhances the visual appeal of the interiors. A rear parcel tray has been added to provide convenient storing for utility items. The new sporty front seats add to the style and comfort factors.

Hyundai India to roll out diesel-powered i20 on July 7, 2009

Byoyed by the overwhelming response of the petrol-driven Hyundai i20 in the domestic market, Hyundai India is going a step ahead by launching its diesel variant on 7th July, 2009.

Likely to be fitted with a 1.4L common-rail diesel engine, the new variant is likely to be around 15-20 per cent pricier than the petrol-powered super-hatch, but will offer better fuel economy and improved drivability mainly due to the diesel engine’s higher torque output compared to the petrol.

Unconfirmed media reports also suggest that with the introduction of i20 diesel, Hyundai will also launch the 1.4L petrol version, to be available with an automatic transmission. It is to be mentioned that in the international market, Hyundai already sells i20 with 1.4 lire and 1.6 litre diesel engines.

Bringing Hyundai i20 with 1.4 litre diesel engine will qualify the company for the small car excise norms. However, the official company spokesperson refuses to comment on the engine specifications and other details. Once launched it would be pitted against Ford Fusion, the diesel versions of Maruti Swift & Ritz, Skoda Fabia, Fiat Grande Punto et al.



In India, the Hyundai i20 has managed to buck the trend and is still driving up volumes for the company. Even though the company had priced the i20 at Rs. 4.79 lakh (ex-showroom, Delhi), its bookings have exceeded the company’s expectations, thus propelling the company to ramp up its production. Though it could not be official confirmed, but sources have revealed that Hyundai India has increased its output from 1,000 units/ month to roughly 1,500-2,000 units per month.

Hyundai, which already has a market share of slightly more than 20 per cent in the passenger cars segment in India, is looking at scaling it up its market share to over 25 per cent by 2012. And for that, it is firming up plans to roll out new products in India, in order to strengthen and expand its portfolio of cars here.

Hyundai launches new Sonata

Hyundai Motor India Ltd (HMIL) today launched an upgraded version of its luxury sedan Sonata priced between Rs 13.9 lakh and Rs 15.9 lakh as it looks to enhance its position in the bigger car segment.

The new 'Sonata Transform' will be available in 2.4 litre petrol engine priced at Rs 13.9 lakh and two litre diesel engine with two options priced at Rs 14.89 lakh (for manual transmission) and Rs 15.9 lakh (for automatic transmission). "It is our endeavour to constantly upgrade our products. With the new Sonata we are looking to enhance our position in the luxury sedan segment," HMIL Managing Director H S Lheem told reporters here. The company which had indicated that it was considering price hike of its products is yet to take a final call, HMIL Senior VP Marketing and Sales Arvind Saxena said.

Hyundai launches new Sonata; yet to decide on car price hike

Hyundai Motor India Ltd (HMIL) today launched an upgraded version of its luxury sedan Sonata priced between Rs 13.9 lakh and Rs 15.9 lakh as it looks to enhance its position in the bigger car segment.

The new 'Sonata Transform' will be available in 2.4 litre petrol engine priced at Rs 13.9 lakh and two litre diesel engine with two options priced at Rs 14.89 lakh (for manual transmission) and Rs 15.9 lakh (for automatic transmission).

"It is our endeavour to constantly upgrade our products. With the new Sonata we are looking to enhance our position in the luxury sedan segment," HMIL Managing Director H S Lheem told reporters here.

The company which had indicated that it was considering price hike of its products is yet to take a final call, HMIL Senior VP Marketing and Sales Arvind Saxena said.

Hyundai Motor India Limited

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets 34 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime and the i10 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Embera in the E segment and the Tucson in the SUV segment.

Hyundai Motor India, continuing its tradition of being the fastest growing passenger car manufacturer, registering total sales of 327,160 vehicles in the calendar year (CY) 2007, an increase of 9.2 percent over CY 2006. In the domestic market it clocked a growth of 7.6 percent as compared to 2006 with 200,412 units, while overseas sales grew by 11.8 percent, with exports of 126,748 units.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL has set up its second plant, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

HMIL is investing to expand capacity in line with its positioning as HMC’s global export hub for compact cars. Apart from expansion of production capacity, HMIL plans to expand its dealer network, which will be increased from 232 to 260 this year.

The year 2007 has been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exports to over 90 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. The year just ended also saw Hyundai Motor India attaining other milestones with the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 1,500,000th car.

Hyundai’s new model i10 which made its global debut here in India in October, 2007 made a clean sweep of all the ‘Car of the Year 2008’ awards from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 is also the choice of the discerning automotive media of the country as they conferred the prestigious ‘Indian Car of the Year’ (ICOTY) award to the i10 as well. The i10 bagged these awards on the basis of excellence in build quality, handling, driver comfort, safety and ride quality.

The Santro and the Accent also received the ‘TNS Voice of the Customer - 2008’ award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car.

Last year, the Hyundai Verna bagged some of the most prestigious awards starting with the title of "Car of the Year 2007" by India`s leading automotive publication – Overdrive, the “Best Mid-size Car of the Year” award by the NDTV Profit Car & Bike India Awards 2007, the “Best Value for Money Car” by the CNBC Autocar Auto awards and ‘Performance Car of the Year 2007’ from Business Standard Motoring.

Hyundai cars have been a favorite at all awards ceremonies and have always been winning awards. Our models like Sonata Embera won the ‘Executive Car of The Year 2006’ award from Business Standard Motoring Magazine and NDTV Profit Car & Bike India declared the Tucson as the ‘SUV of The Year 2006’. Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.